About Us

Engage 2020 builds upon the work of the last six years of marketing programs and services at the Cultural Alliance and is a plan to dramatically increase cultural participation in our region by embracing three key strategies:
- Conducting and analyzing research on emerging patterns of cultural participation
- Stimulating learning and collaboration by sharing resources and disseminating cutting-edge thought by our country’s most creative minds
- Applying new technology and emerging social networks in the cultural sector
Engage 2020 will also leverage the Cultural Alliance’s ongoing cultural policy activity and research.
Research Into Action
- The Cultural Engagement Index (CEI): A groundbreaking region wide measurement of cultural activity
- The Cultural Abstract: An umbrella document that pulls together demographic, attitudinal, and motivational research
- Planning & Project Grants: Access to strategic planning consultants and seed capital grants up to $25,000 for marketing innovation
Collaborative Learning
- Learning Circles: An expanded learning network that includes two major speakers/year, research breakfasts, and the country’s largest cooperative mailing list
- List Co-Op: A shared cultural community database
- Engage 2020 Leadership Program: Shared learning through peer meetings, conferences, and networking
Electronic Marketing
- PhillyFunGuide.com 2.0: Visitors will be able to filter, sort, and comment on cultural events using the latest in social networking technology
- FunSavers 2.0: FunSavers will be available both online and via email with expanded offers and technology that tailors content to the individual
- Media & Public Relations: A $1.6 million broadcast media and PR plan to boost arts awareness and coverage

"Engage 2020" is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
