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Engage 2020 Initiative

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Engage 2020 builds upon the work of the last six years of marketing programs and services at the Cultural Alliance and is a plan to dramatically increase cultural participation in our region by embracing three key strategies:

  • Conducting and analyzing research on emerging patterns of cultural participation
  • Stimulating learning and collaboration by sharing resources and disseminating cutting-edge thought by our country’s most creative minds
  • Applying new technology and emerging social networks in the cultural sector

Engage 2020 will also leverage the Cultural Alliance’s ongoing cultural policy activity and research. 


 

Research Into Action

  • The Cultural Engagement Index (CEI): A groundbreaking region wide measurement of cultural activity
  • The Cultural Abstract: An umbrella document that pulls together demographic, attitudinal, and motivational research
  • Planning & Project Grants: Access to strategic planning consultants and seed capital grants up to $25,000 for marketing innovation

Collaborative Learning

  • Learning Circles: An expanded learning network that includes two major speakers/year, research breakfasts, and the country’s largest cooperative mailing list
  • List Co-Op: A shared cultural community database
  • Engage 2020 Leadership Program: Shared learning through peer meetings, conferences, and networking
     

Electronic Marketing

  • PhillyFunGuide.com 2.0: Visitors will be able to filter, sort, and comment on cultural events using the latest in social networking technology
  • FunSavers 2.0: FunSavers will be available both online and via email with expanded offers and technology that tailors content to the individual
  • Media & Public Relations:  A $1.6 million broadcast media and PR plan to boost arts awareness and coverage

 

 

"Engage 2020" is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.