About Us
Engage 2020 Initiative
Engage 2020 builds upon the work of the last six years of marketing programs and services at the Cultural Alliance and is a plan to dramatically increase cultural participation in our region by embracing three key strategies:
- Conducting and analyzing research on emerging patterns of cultural participation
- Stimulating learning and collaboration by sharing resources and disseminating cutting-edge thought by our country’s most creative minds
- Applying new technology and emerging social networks in the cultural sector
Engage 2020 will also leverage the Cultural Alliance’s ongoing cultural policy activity and research.
Research into Action
- Research into Action: Pathways to New Opportunities: the Cultural Alliance's most recent report offers insights into how the region's diverse population engages with the arts.
- Engage 2020 Innovation Grants Program: one-year grants of up to $75,000 awarded to programs that build on findings from Research into Action.
Collaborative Learning
- Learning Circles: An expanded learning network that includes two major speakers/year, research breakfasts, and the country’s largest cooperative mailing list
- List Co-Op: A shared cultural community database
- Engage 2020 Leadership Program: Shared learning through peer meetings, conferences, and networking
Electronic Marketing
- Phillyfunguide.com 2.0: Visitors will be able to filter, sort, and comment on cultural events using the latest in social networking technology
- Funsavers 2.0: Funsavers will be available both online and via email with expanded offers and technology that tailors content to the individual
- Media & Public Relations: A $1.6 million broadcast media and PR plan to boost arts awareness and coverage
Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
