About Us
Cultural Alliance Mourns Passing of President, Peggy Amsterdam
The Greater Philadelphia Cultural Alliance sorrowfully announces the passing of its president, Peggy Amsterdam. She died peacefully at home on December 26, surrounded by family and friends.
As president, Amsterdam established a new vision for the Cultural Alliance, focusing on arts and culture as a unifying force for the region. Among her proudest accomplishments were: preventing the elimination of Philadelphia’s cultural funding in 2004; the release of several major research reports on the cultural sector and its impact on the region, including the 2008 Portfolio and the 2009 report Research Into Action: Pathways to New Opportunities; and the launch of Engage 2020, a bold $6.3 million research and marketing initiative to double Greater Philadelphia’s cultural participation.
Speaking on behalf of Amsterdam’s accomplishments, Cultural Alliance Board Chair Hal Real said, “Peggy established the Cultural Alliance as the collective voice of arts and culture for Greater Philadelphia, ensuring that the sector was an active player in advancing the region’s growth strategies. We are incredibly grateful for everything Peggy did for the Cultural Alliance, for our community, and for our region.”
In 2008 Amsterdam worked with the Mayor's office to re-establish the City of Philadelphia's Office of Arts, Culture, and the Creative Economy. Most recently, she led a statewide coalition to defeat a proposed “arts tax” that would have expanded the state sales tax to include cultural organizations. She was also instrumental in establishing long-term stabilization funding for the arts in the state of Delaware during her role as the Director of Delaware’s Division of the Arts in 1993.
Tom Kaiden, Chief Operating Officer of the Alliance said, “Peggy’s energy, connection, and courage inspired everyone she touched. I am at a loss for words to describe our sorrow at her passing. She was a great leader, and we will humbly carry on her mission of ensuring that arts and culture remain at the core of what defines Greater Philadelphia as a region and what binds us together as a community.”
Amsterdam served as a member of the Board of Americans for the Arts; a founding member of the Cultural Data Project; a member of the executive committee of the Greater Philadelphia Convention & Visitors Bureau; a member of the Forum of Executive Women and the International Women’s Forum; and as an appointee of Philadelphia Mayor Michael Nutter to the Mayor's Cultural Advisory Council. She was also a board member of the National Assembly of State Arts Agencies.
She was the very first recipient of the Ray Hanley Innovation Award, presented by the United States Urban Arts Federation (USUAF) in recognition of outstanding individual contributions to arts and culture in American cities, and of the 2008 Fleisher Art Memorial Founder’s Award, presented to individuals whose commitment and effort have made a significant contribution to expanding people’s access to the arts, supporting excellence in artistic expression, and enriching Philadelphia's cultural resources.
She served as a panelist for the National Endowment for the Arts, and on the steering committee of the National Arts Education Partnership. Amsterdam was Director of the Delaware Division of the Arts from 1993- 2000 and was a founding member of the Delaware Arts Stabilization Fund.
The Cultural Alliance board and staff share their heartfelt condolences with the Amsterdam family. A memorial service will be held Wednesday, December 30 from 11:00 a.m. to noon at the the Philadelphia Theatre Company's Suzanne Roberts Theatre, 480 South Broad Street, Philadelphia, PA. There will be a reception to follow at 12:30 p.m. at World Café Live, 3025 Walnut Street, Philadelphia, PA. In lieu of flowers, the family has requested that donations can be made to the Greater Philadelphia Cultural Alliance. Please note that the Cultural Alliance office is closed until Monday, January 4th.
We invite remembrances and condolences in the comments below.
Comments
My condolences
My condolences to the Amsterdam family.
Sorrow
It was with extreme sorrow that I read of Peggy's passing. She was such a positive force in the Arts Community and her inspiration was felt by everyone who had the good fortune to meet and speak with her.
My heartfelt thoughts and prayers are with her family.
She will be sorely missed.
There are no words to convey
There are no words to convey how truly saddened I am to hear of Peggy’s passing (none). Whenever I spoke with Peggy she was always happy to share how very proud she was to be the grandmother to little Elizabeth. To the Amsterdam Family, I know that this is a very difficult time for you however please know that Peggy was an abundant source of love and light for so many people and that you are very much in our thoughts and prayers. - Jeri Rayon
Passing on
Peggy Amsterdam was a HUGE person inside a small frame. She had the unique vision, strength, and vitality to take hold of a sleepy little organization and turn it into a national model for advocacy, policy creation and advancement, cultural arts research and public impact. I feel fortunate to have spent off-hours time with her, to have shared in her open-hearted generosity, and to have been on the receiving end of Peggy's winning smile.
From one who admired her-
Peggy
It was sad to hear of the news about Peggy. She was one of the first people I met in Philadelphia and always was a great partner and friend. She will always be fondly remembered with her smiling face and willingness to push for what was right for Philadelphia. My thoughts and prayers for her family and friends.
Bill Moore
A call to action for all of us
I am deeply saddened by the loss of Peggy Amsterdam, as she was a role model and guiding light for those of who are young in the world of arts advocacy and leadership. Her passing is a loss to our city and our nation. I was inspired by her sense of humor and humanity, and invigorated by the passion with which she fought the arts tax and the courageousness with which she launced the ambitious Engage 2020. Losing Peggy is a call to action for all of us to step up our efforts in her absence to think boldly about the work of the arts in our city. My condolences go out to her family and to the entire Cultural Alliance.
The Region's Great Loss
The Philadelphia Region has lost one of its strongest pillars. Peggy lead the good fight, even up until the end, for not only the cultural community, but everything connected with the good of our area. Over the years, I have had many occasions to work closely with Peggy. Her enthusiasm was contagious and will not easily be substituted or replaced.
The deepest sympathy to the members of Peggy's family and to the staff of the Greater Philadelphia Cultural Alliance.
Condolences
My condolences to the Amsterdam family. Peggy was truly an inspired advocate for the arts. Her impassioned work will benefit generations of citizens in Philadelphia and Delaware.
Chad Bauman
Director of Communications, Arena Stage
sadness
I was so sorry to see this news this morning. Peggy was an amazing force in the arts, she will be very much missed by not just the arts groups of Philadelphia, but by arts and cultural groups all over. My condolences to her family and loved ones, and to the staff of GPCA.
A great loss
I'm so sorry to hear the news this morning about Peggy. She has been an amazing advocate for the arts in this community and will be greatly missed. She has been helpful to me professionally on many occasions. Our condolences first to the Amsterdam family and secondly to the whole Philadelphia area arts community.
No Words
This time last year I was trying to get a job at The Cultural Alliance, I was not an official member but because of my dedication to Arts and Culture in the City, Peggy always treated me as a member and always had a kind word. I do not have the words to express my sorrow and the community's sorrow.
We in Delaware also remember
We in Delaware also remember a true friend of the arts. Peggy was a postive force and powerful voice for the arts and for the importance of culture in the United States.
J. Susan Isaacs
Professor and Coordinator of Art History
Towson University, Towson, Maryland
Curator of Special Projects, Delaware Center for the Contemporary Arts
Peggy
How do I find the right words to express my surprise and feeling of loss of such a beautiful person. I grew up next door, and as a young child Peggy, Chuck, Ed, and Janet where like my second family. Living in Florida makes it even harder that I couldn"t be there for them. I always felt Peggy was the sweetest most beautiful girl in my little world of Cheltenham, Pa. She will be saddly missed.
A wonderful, generous woman
To our colleagues at the Greater Philadephia Cultural Alliance, all of our thoughts and love are with you at this difficult time. Peggy leaves us with the remarkable work she did to make Philadephia and Delaware better places to live. Her impact extends far beyond just one state or city as she so generously shared her wisdom with colleagues across the country. Her vision, leadership and creativity inspired all of us.
What I especially loved about Peggy was her verve and zest for life. I can picture her at the Las Vegas Americans for the Arts conference when she announced the AFTA conference dates for Philly the following year. No one could have made that announcement with as much style, fun and impact.
It's hard to imagine the world without her.
Catherine
Catherine Peterson
ArtsBoston
Peggy
I've known Peggy for as long as I've been here at Pennsylvania Ballet and I can't say I've met anyone with more energy, passion, and competence than she. She was also a wonderful friend and a great ear in times of need. I shall miss her, but it's her family's loss and that of the region that makes this so tragic.
My Friend, Peggy
To Peggy, a tried and true friend of the Greater Philadelphia Arts & Culture Scene, I absolutely adored her smile and cherish all the conversations we had about dance. I think the last time I saw Peggy was at the Finals for Dancing Classrooms Philadelphia last year.....I remember how gracious she was to me; It made me feel better just to be with her. Little Elizabeth, your grandmother was GRAND.... Keep Dancin' Peggy, we love you at PHILADANCO!
A Bright Star
Peggy was a lovely, extraordinary person who was a leader in a field of highly accomplished individuals. Peggy was always ready to help, especially if the end result was going to benefit the arts and culture in her community. In addition to her countless accomplishments in Philadelphia and the cultural advancement she lead in that community, she was very supportive of the effort to bring Ovation TV to Philadelphia, and was a valued member of the Obama National Arts Policy Committee. The arts in Philadelphia and in America have sustained a great loss, and those who knew Peggy and worked with her have lost a treasured friend and colleague. Peggy will always serve as an example to me of a strong leader who performs with excellence and grace.
Condolences
The Erfer family would like to express our sadness on the passing of Peggy and our deepest condolences. We were friends of Peggy when she (and we) were young and living in Washington. We were neighbors in our apartment building and became fast friends. As the year passed we lost touch but I did run into her on occasion at the Israeli Consulate here in Philadelphia. She was a tiny dynamo and her loss to the arts community is great. To her family and friends, please accept our sympathy. May the good and beautiful memories you have of her, help to sustain you in this difficult time. JoAnn & Ted Erfer
I wish you peace
Peggy was a dynamic person in every sense of the word and in every aspect of her life. She was a good friend during our Center City days and a good ear whenever the occasion called for it. I wish your family strength during this tough time and the warmth and comfort that comes from knowing their mom and daughter made a difference in this world.
An enormous loss
It was with shock and great sadness that I read of Peggy's death this morning. To say that she was a shining star does not even begin to convey her contributions to the Philadelphia region's arts & cultural community. At a time when cultural communities across the country have been under greater pressure than ever to find ways to sustain themselves because of the recession, Peggy simply stepped into the fray, determined to not only lead the battle, but win the war. And she did. Armed with heartfelt passion, courage and that glorious smile, she was a vibrant leader for all of us, and it is in great part her efforts -- and now her legacy -- that brought back the Office of Arts, Culture and the Creative Economy and overturned the pending arts tax legislation that would have been life-threatening to so many organizations. She was an inspiration and a role model, an innovator and a champion, a warm and vibrant colleague who helped ensure that our community would continue to grow and thrive.
Like Anne d'Harnoncourt before her, Peggy's absence will be deeply felt. It is truly a grievous loss to our region and to all who knew her and worked with her, and a tragic loss for her family and friends. She cannot be replaced. But I know she would say that the greatest tribute to her, the most meaningful memorial, will be that we take up her torch, and carry on the legacy she's left us. To her family and her GPCA family, I offer heartfelt condolences, and may her memory be for a blessing.
The world is an unhappier place without Peggy in it
I mourn the passing of the amazing Peggy Amsterdam, one of the art world's true originals. She raised the energy level of every gathering she graced with her presence and taught us all what true collaboration could be to protect, support and promote the arts. And I will never forget her wit and flair -- exemplified by her launching into the Mummer Strut (arm in arm with Mayor Nutter) at our last Wallace Foundation convening. My heart goes out to her family and to her extended family in the arts. With sympathy and remembrance, Mary Trudel
Peggy
To Peggy's family and to the team at the Greater Philadelphia Cultural Alliance, my sincerest and deepest condolences. I had the good fortune of getting to know Peggy while she was running the Delaware Division of the Arts. She had a reputation throughout the state arts agency community as a clear thinker, a generous and kind person, and a good dancer! Over the years that I knew her and followed her career, she was all that and more. I join the many who will greatly miss this dear and dynamic colleague.
A huge loss
Peggy and I met shortly after I arrived in Philadelphia. She was a colleague and friend - someone I admired and respected tremendously. Words can't express how much she will be missed. Hers was a life well lived. My deepest sympathy to her family and everyone at the Cultural Alliance.
I offer my condolences
I offer my condolences to Peggy's family. Having known her since she was working for the arts in Delaware, and having both moved to Philadelphia at about the same time, we would often chuckle over how our lives had changed. What never changed, however, was her commitment to the arts in all of its wide ranging glory.
Peggy
Peggy my friend, tomorrow, when I am walking on Jimmy HIll Beach in Exuma, I will be thinking of you. I was so hoping that you could visit me there again. That was a special time I had with you and Jonathan so many years ago. You will always be in my heart. I miss you greatly. To David and Jonathon and his family, my deepest condolences. Peace be with you.
We will greatly miss Peggy,
We will greatly miss Peggy, as a wonderful civic leader, warm generous person and friend to so many. Peggy warmly introduced me to some of her favorite parts of Philadelphia, and always went above and beyond to think of and help others. We will miss her smile, her sense of humor, her sense of good living, her generosity, her knowledge, interests, and many accomplishments . She leaves us too soon...
A great loss
Peggy was admired throughout the nation as a great leader in the arts. As a former employee of the New Jersey Theatre Alliance, I had lots of opportunity to stand in awe of the accomplishments of the GPCA, led by the gracious Ms. Amsterdam. After making a move to southern New Jersey and working for Appel Farm Arts and Music Center, I was proud to join the GPCA and be part of the greater Philadelphia arts scene. She leaves behind a great legacy and a great organization. My deepest condolences to her family, friends and the staff and Board of the Greater Philadelphia Cultural Alliance.
Loss
A leader, a light, an inspiration, a dynamo, a visionary, Peggy has always had the strength of a legion and the passion to forge the path. We are left with a huge responsibility to continue her work across the community and the region. Condolences to the family and friends who are experiencing this great loss. As a colleague, admirer, and supporter of Peggy's work at the Cultural Alliance, I am saddened that she has left us.
Our deepest sympathy
To Peggy Amsterdam's family, colleagues, and many friends:
It is a rare opportunity to work in an environment of true inspiration. Peggy Amsterdam's energy powered such an environment at the Philadelphia Cultural Alliance. In the process, she and her colleagues developed an arts and culture community that will continue to be a model in America. It was indeed a privilege to have partnered with the Alliance under her leadership. Her memory will continue to inspire all of us who had even a small role in fulfilling her vision.
May the outpouring of admiration for a remarkable woman be a comfort to you all.
With deepest sympathy,
Joanne Steller
Vice President, Strategic Communications
TRG Arts
A force of nature
I was shocked just now to see Peggy's obit. I first knew her when she was in Delaware and organized an amazing month-long teaching and performing residency for the Lewitzky Dance Company, which I then managed. There are few out-of-town colleagues with whom I have bonded at the level at which I did with her, and although we had not seen one another often in the intervening years, I was always delighted when I did run into her; she was a force of nature.
Peggy
Peggy's passing is indeed a sad and devastating loss for the Philadelphia region, and particularly for the arts community. We are indebted to her clarity of vision, her intelligent passion, her focused determination and her inspiring energy. I'll never forget her fiery reading - at GPCA's annual meeting in September - of her letter to Governor Rendell after the proposed "arts tax" was announced: her letter began, "What WERE you thinking?!" This tiny woman made a huge difference. She was a gift to all of us, and will be sorely missed. Our warmest condolences and best wishes to Peggy's family, and to the wonderful GPCA staff.
Ellie Elkinton
Board Chair, Mendelssohn Club Chorus of Philadelphia
Peggy will be missed
The PANO staff were saddened to learn about Peggy's passing. We extend our condolences to her friends, colleagues and family.
Peggy
Peggy was that rare individual who spoke as passionately to the Governor as to a student intern. To her, after all, both benefitted equally from the arts and both were responsible for maintaining and nurturing the arts. Since our office is located in the same building as GPCA, I had the pleasure of running into Peggy often. She never failed to offer her disarming smile, to express genuine interest in our organization, and to provide updates on her important work. Peggy's sincerity, warmth and strength were infectious. She was living proof that the arts are the antithesis of elitist, that to work for the arts is to work for our city, for all its citizens and for what makes us human. Long after my shock and immense sadness over her loss ends, I will look around the lobby of our building and think, 'Damn, do I ever miss Peggy.'
Philip Maneval
Executive Director
Philadelphia Chamber Music Society
A parting gift.
Peggy's legacy is not only in what she has done for Arts and Culture in Philadelphia. It is also in the torch she has passed to all of us. In her honor we will meet her big hairy audacious goal to double participation in the Arts by 2020. Her passion and determination lives in all of us and together we will realize her dream.
Thank you, Peggy, for the gift you have given us by setting the bar as high as we can possibly reach.
Without Peggy
We are now, without Peggy, so less able to contend with the forces that diminish our capacity to gather in celebration of the beautiful. She was a herald calling our attention to acts of civility, asking that we notice the sense-making found through participating in the arts experience and the senselessness of not doing so. A diminutive figure, she stood so tall for equality for those whose access to opportunity had been blocked or for whom the flame of hope had faltered. So, who will come now to ask us to be more, to be better? Who, inspired and inspiring, will accept the cloak of service she left and ask us to move beyond ourselves and again imagine and work for a fairer world.
I extend to you and those who knew Peggy so much better than I, her colleagues, friends and family, my condolences as we now miss her and wait.
Peggy
Peggy and I met in a mindful meditation class last year. We were both hopelessly lost the first day and worked together to find the right building/room. After that, we enjoyed each other's company in the class and kept in touch. What struck me most about her was that while she was battling this really horrible, painful illness, she actually told me that she thought I WAS BRAVE (I suffer from an illness much less serious than hers was). I always liked and admired her greatly, but didn't know until attending her memorial service how much she had done/accomplished, how many friends she had made throughout the city, and how strong her spirit was/is still!! I deeply wish I'd known her better, but feel blessed to have had the relationship with her that I did. She was never too busy to email me and we shared a love of poetry and the arts. Thank you to everyone who spoke at the service and told us such wonderful stories about what a special and full life she led.
Peggy Amsterdam
I will surely miss my friend Peggy who has been a friend for fifty years. We started out together at summer camp and took our first art history classes together at George Washington University. Peggy was always energetic, funny, wise and brave. She shared her gifts with all of us. My deep condolences to her sons and her family and friends and to the City of Philadelphia.
Goodbye Dear Friend...
I was fortunate to call Peggy both colleague and friend. She was an absolute force in the cultural arts, with her grand reputation stretching from Philadelphia, to New York to California - and all points inbetween. We shared meetings and conferences, concerts and theater, and Sunday brunches and evening dinners on the deck - my neighbor Peggy, I will miss you. Being away from Philadelphia, I can't begin to imagine the shock the entire arts community is feeling with her loss. My thoughts and prayers to all of Peggy's family and friends.
Steven Haines
Executive Director, Stern Grove Festival - SF. California
I was shocked and saddened
I was shocked and saddened to learn of Peggy's death because I had been thinking of her and talking about just this week with a colleague. I worked with her during my time at Knight Foundation - she was a tireless champion for the Philly Fun Guide project and the work of the Cultural Alliance overall. More than that, she was a genuine, FUN, person who was wonderful to talk to and spend time with. She will be greatly missed!
Bye Peg
I just heard about Peg, and am really sad that I didn't know what was happening.
I will miss you Peg. Visiting Phillie will never be the same.
And the email exchanges that showed a real spirit for a cause that you held so dear. You were one of a few that understood what I was up to, and I found homage in our discussions on a greater role for creativity and the arts in dealing with the issues of today.
Bye Peg ....... and I know you will be in everyone's hearts and minds ........... and looking over our shoulders watching to make sure no one messes with your great work!
Laz






Peggy Amsterdam
I only spoke with her once but she was a splendid person to speak to. It is a shame to lose her at such a young age. I would have liked to have spoken to her more. I am sorry for her family at this time of year. Fred Weber Vice President & Publicity Director Tri-State Jazz Society