Ed Tettemer is a writer, brand planner, and dot connector. 2009 marks his 35th year in the advertising and communications business. He’s a writer by trade, a strategic planner by design, a failed bluegrass guitar player by experience, and by choice, a cook for the Strathmere Volunteer Fire Company. But his passion is for helping folks connect dots they didn’t know could be connected or, better yet, helping them see dots they didn’t know were there.
Mr. Tettemer was the founding partner of the contrarian advertising agency Red Tettemer, established in Philadelphia in 1992. While there, he was at the forefront of several pioneering tourism marketing initiatives, including the creation of GPTMC’s “Philly’s More Fun” campaign. And working with the Commonwealth of Pennsylvania’s Tourism Office, he was responsible for inspiring a roadtrip renaissance across the state. And he remains author of The Shunpiker’s Guide, a travel/adventure series that uncovers the hidden gems along the bends and back roads of Pennsylvania.
While Mr. Tettemer discontinued his involvement in the agency in 2006, he was thrilled when, in 2007, the Arts & Business Council recognized his old company’s long-time commitment with a Business/Arts partnership award. He is a member of the board of directors of Leadership Philadelphia, and a member of several of Mayor Nutter’s advisory councils, including the Mayor’s Cultural Advisory Council and the Mayor’s Executive Marketing Council. He spends a lot of time working on brand and messaging development for First Person Arts, the Free Library of Philadelphia, and the Mural Arts Program, among other organizations.