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Spin Doctor Who Worked In George Bush’s White House And Inspired ‘Scandal’ Is Called In To Manage Sony’s Issues
We seek an e-Strategy Manager who working closely with the Director, plans, oversees, and implements Carnegie Hall’s social media presence on platforms including Facebook, Twitter, and YouTube as well as identifying other existing and emerging platforms and assessing Carnegie Hall’s needs in relation to them. The e-Strategy Manager is expected to generate new ideas for social media content and engagement on existing and new platforms and contribute ideas to the development of Carnegie Hall’s overall digital presence.
Key responsibilities include social media content strategy and scheduling, growing Carnegie Hall’s digital audience, increasing online engagement, monitoring of Carnegie Hall-related comments and reaction on all platforms, and maintaining a high level of knowledge of current and emerging trends in the social media sphere. Working as part of collaborative e-Strategy team, will contribute to elements of website production. Working closely with the Marketing Dept. the e-Strategy Manager is also responsible for the Facebook advertising and organizations participation in Google AdWords for Non-Profits program.
Related to these activities is the production of analytics derived from our web, social media, and email presences.The e-Strategy Manager manages the work and time of the part-time e-Strategy Assistant Web Producer who is closely involved with the day-to-day social media posting and monitoring.
Qualifications: Bachelor degree with several years’ experience. Candidates must work well in a high-pressure environment with many deadlines and demands, sometimes competing, from many different departments within the organization.Excellent written and oral communication skills are essential for this role. Candidates should have strong writing for web, project management, experience working within web content management systems (in particular, Ektron), html, Photoshop, and an ability to identify and use appropriate web applications. Experience in digital advertising and web analytics is important and familiarity with and interest in classical music is strongly preferred.Knowledge of general web and audio-visual technologies is also a plus.
“We evaluate ourselves by comparing ourselves to other people. Well, if you compare yourself to other people in life, you get to see their good moments and bad moments. But if you’re comparing yourself to other people on Facebook, well, everyone is a superstar on Facebook. The result is you feel that your life is duller and duller, shabbier and shabbier. You seem less and less special, less and less competent, because everyone else is living this perfect life.”