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The Campaign for Culture was conceived in 2000 as a natural outgrowth of the Cultural Alliance’s mission to “increase positive awareness, participation and support of cultural organizations among community leaders, audiences and the general public.” The Campaign includes 9 key inititiatives including the PhillyFunGuide.com events calendar, PhillyFunGuide.com FunSavers, the Philadelphia Cultural List Cooperative, a cooperative advertising program, marketing roundtables, a co-mentorship program, and several other initiatives. More details on all the programs are within this section of the website.
The electronic marketing initiatives at the heart of the Campaign—PhillyFunGuide.com and FunSavers—are now firmly established in the minds of consumers and cultural organizations in the region
The popular PhillyFunGuide.com FunSavers has generated more than $475,000 in new revenue for arts and culture organizations, and two-thirds of PhillyFunSavers ticket-buyers are first-time patrons to the venues In other Campaign highlights, we solidified the mailing list co-op program by retaining all of our 23 first year participants and adding 18 more—primarily small and medium-size organizations that will benefit not just from the cost savings and efficiency of a joint program, but also the expertise of the larger groups participating in the co-op. We also prompted 30 cultural organizations to expand their presence into new media (radio, suburban print, and/or targeted city print outlets) by launching the co-operative advertising program.
In sum, the Cultural Alliance has successfully built the fulfillment mechanism that we viewed as a necessary pre-requisite to undertaking a major awareness campaign. In so doing, we have laid the foundation for the media campaign that first inspired the Campaign for Culture.
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