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Cooperative Advertising Program The Cultural Alliance is leveraging the purchasing power of members, working as a group, to increase the visibility and affordability of advertising. Using PhillyFunGuide.com as an umbrella, members have the opportunity to participate in both radio and print advertising at rates well below what they would pay on their own. The goals of this program are to make advertising a viable option for smaller organizations that ordinarily couldn’t afford to do so, and to increase advertising size and frequency for all participants. For more information about Cooperative Advertising, check out the FAQ about the program. If you have any further questions, contact Becky Lang Staffieri at (215) 557-7811x23. |
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Philadelphia Cultural List Cooperative The Philadelphia Cultural List Cooperative is a master database of mailing lists compiled from participating Cultural Alliance member organizations. The purpose of the List Cooperative is to simplify mailing list exchanges, save time for cultural marketers and cut costs for individual organizational members For more information about the List Cooperative, check out the Frequently Asked Questions about the program. If you have any further questions, contact Becky Lang Staffieri at (215) 557-7811x23. |
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Service Excellence The Service Excellence Initiative is a collaborative marketing program created to increase attendance, improve word-of-mouth, enhance the patron experience, and create a working relationship among cultural organizations. Through on-site surveys, organizations will work together to measure performance on key attributes, and use the data to improve common areas of service and operations. This project is scheduled to launch in Fall 2004. Please check back for updates. |
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Roundtables The Cultural Alliance is developing the Fall 2004 series of Marketing Roundtables. Information will be available in early September. |
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Mentorship The Cultural Alliance provides both training and peer-to-peer mentorship opportunities to marketing staff at arts and culture organizations. Thirty marketing professionals were recently chosen to participate in the first phase of the program. Participants will co-mentor on individual projects and attend the National Arts Marketing Conference in October. The Cultural Alliance would like to thank the Philadelphia Cultural Management Initiative (PCMI), a program of The Pew Charitable Trusts, for its additional support of this program. |
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