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Engage 2020 is a plan to dramatically increase cultural participation in our region by embracing three key strategies:
- Conducting and analyzing research on emerging patterns of cultural participation
- Applying new technology and emerging social networks in the cultural sector
- Stimulating learning and collaboration by sharing resources and disseminating cutting-edge thought by our country’s most creative minds
This work will carry forward from the last six years of marketing initiatives at the Cultural Alliance. Those programs, developed under the Campaign for Culture, have built larger audiences for cultural organizations through innovative electronic marketing initiatives (PhillyFunGuide.com & FunSavers); increased consumer awareness through advertising and promotional projects; and improved institutional capacity through market research, a mailing list co-op, and training. Engage 2020 will also leverage the Cultural Alliance’s ongoing cultural policy activity and research.
- The Cultural Engagement Index (CEI) : A groundbreaking region wide measurement of cultural activity
- The Cultural Abstract: An umbrella document that pulls together demographic, attitudinal, and motivational research
- Planning & Project Grants: Access to strategic planning consultants and seed capital grants up to $25,000 for marketing innovation
- PhillyFunGuide.com 2.0 : Visitors will be able to filter, sort, and comment on cultural events using the latest in social networking technology.
- FunSavers 2.0: FunSavers will be available both online and via email with expanded offers and technology that tailors content to the individual
- Media & Public Relations: A $1.6 million broadcast media and PR plan to boost arts awareness and coverage
- Learning Circles: An expanded learning network that includes two major speakers/year, research breakfasts, and the country’s largest cooperative mailing list.
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