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Cultural Alliance - New Advertising Program
Featuring Discounted Advertising Opportunities on KYW, WHYY, WRTI, and WXPN.
Book your advertising today!
With the conclusion of the Campaign for Culture program on March 31, the Cultural Alliance's subsidized Advertising Cooperative program funding came to a close. However, based on the success of the ad co-op program to date and continued interest from members, we have created a successor program that will continue to provide discounted advertising opportunities for Cultural Alliance members. For 2008/2009 we are pleased to announce the following negotiated discount rates for radio advertising on KYW, WHYY, WRTI, and WXPN..
With these new packages you still get great advertising opportunities at an affordable price; however you purchase it directly from the stations and submit your copy directly to the stations. In addition, this program is ongoing, so you can purchase your spots when it’s right for you and your events.
Please find the packages and contact information for each station below. Click on the station to view their Advertising Package, station information, and contacts.
If you have any general questions about these discounts or need some assistance please contact Kendra Lawton at 215.399.3520.
KYW Package – Radio & Web Commercial Combo
Available starting September 6, 2008. Multiple packages can be purchased.
Download KYW Fact Sheet (pdf)
KYW Newsradio and the Greater Philadelphia Tourism Marketing Corporation have partnered to create an internet radio station about what to do in Philadelphia for both locals and tourists.
HearPhilly combines decades of award winning journalism from KYW Newsradio and the marketing muscle of GPTMC, which for the last 10 years has been overwhelmingly successful at
drawing tourists and revenue to the greater Philadelphia region.
Packages: |
Includes: |
Value of Package |
CA Member Cost |
Savings |
Package A |
• A (:30) second commercial to run for a 30 day period on HearPhilly.com and on KYW Newsradio’s web site kyw1060.com
• A (:15) second commercial to run a total of 5x on KYW Newsradio 1060 from Sat. to Sun, 8am to 8pm. |
$975 |
$575 |
$400 or 41% |
Package B |
• A (:30) second commercial to run for a 30 day period on HearPhilly.com and on KYW Newsradio’s web site kyw1060.com
• A (:15) second commercial to run a total of 10x on KYW Newsradio 1060 from Sat. to Sun, 8am to 8pm. |
$1,500 |
$1,000 |
$500 or 33% |
Package C |
• A (:30) second commercial to run for a 30 day period on HearPhilly.com and on KYW Newsradio’s web site kyw1060.com
• A (:15) second commercial to run a total of 10x on KYW Newsradio 1060 from Monday to Sunday 6am to 9pm. |
$2,200 |
$1,500 |
$700 or 32% |
To purchase a KYW Advertising Package, please contact Frank Schmidt at 215-238-4981SchmidtF@kyw.com
WHYY Radio Package – 11 spots / per week - $1,750
Available September – March, 2009
Download WHYY Fact Sheet (pdf)
Daypart |
Days / Times |
# Spots |
Drivetime |
M-F 3P-8P |
5 |
Mid-Day |
M-F 10A-3P |
3 |
Evening |
M-F 8P-12M |
2 |
Weekends |
Sa-Su, 10 am-8P |
2 |
|
|
|
Total # of spots |
12 |
|
Spot Length |
30 seconds, approx 50 words |
|
Value of spots |
$2,750 |
|
CA Member Cost |
$1,750 |
|
Savings |
$1,000 or 36% |
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To purchase your WHYY Radio Advertising Package and to submit your radio copy, please contact Tim Roll at 215-351-0500.
WRTI Radio Package – 12 spots / per week - $920
Available September – March, 2009
Download WRTI Fact Sheet (pdf)
Daypart |
Days / Times |
# Spots |
Drivetime |
6am-10am |
2 |
Mid-Day |
10am-3pm |
2 |
Mid-Day |
3pm-6pm |
2 |
Evening |
6pm-mid |
2 |
ROS |
M-Su, 6am-12am |
4 |
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|
|
Total # of spots |
12 |
|
Spot Length |
30 seconds, approx 50 words |
|
Value of spots |
$1,720 |
|
CA Member Cost |
$920 |
|
Savings |
$800 or 47% |
|
To purchase your WRTI Radio Advertising Package and to submit your radio copy, please contact Denise McDevitt at 215-820-9112 or denise@wrti.org
WXPN Radio Package - 12 spots / per week - $1,500
Available September – November, 2008. New schedule & spot availability for December – March, 2009 will be posted on philaculture.org
Download WXPN Fact Sheet (pdf)
Daypart |
Days / Times |
# Spots |
Prime |
M-F, 5am - 7pm |
4 |
Evening |
M-F, 8pm – 11pm |
1 |
Weekend |
Sa/Su, 6am – 6pm |
4 |
ROS |
M-Su, 5am-12am |
3 |
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Total # of spots |
12 |
|
Spot Length |
25 seconds, approx 45 words |
|
Value of spots |
$1,950 |
|
CA Member Cost |
$1,500 |
|
Savings |
$450 or 23% |
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To purchase your WXPN Radio Advertising Package and to submit your radio copy, please contact Mike Daly at (215) 573-8728. Maximum of 4 packages per week.
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