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Marketing to College Aged Audiences
With special guest researcher Ximena Varela, Research Director, Arts Administration Graduate Program, Drexel University and Elizabeth McClearn.
In October of 2006 and 2007, and as part of a market research class in the Arts Administration Graduate Program at Drexel University, surveys were distributed to 800 students from nine universities and colleges in the Philadelphia region.
Reading (to be read in advance):
Research Based Audience Development: Developing the College Student Audience (pdf)
by Ximena Varela & Elizabeth McClearn, College Arts Participation Project (CAPP). Arts Administration Graduate Program, Westphal College of Media Arts & Design
Drexel University
Discussion Questions
These discussion questions are a guide to help begin the discussion on Marketing to College Aged Audiences. We encourage you to bring any questions, ideas, or experiences to share with the group as well.
Additional Reading List
Gender & Technology
February 13, 2008
What better way to prepare for Valentine's Day than by learning about the different techology preferences of the genders?
According to a demographic analysis of the 2007 Philadelphia Cultural List Cooperative 58% of the names are female. Does your message match your audience and the ways in which they prefer to communicate online? Learn more in this insightful discussion about gender and technology.
Readings:
How Men and Women Use the Internet
(pdf) by Deborah Fallows, Senior Research Fellow, Pew Internet & American Life Project.
Gender Difference & Online Purchasing Behavior
(pdf) working paper by Sandra Forsythe, Department of Consumer Affair Auburn University and Liu Chun, Department of Consumer Affair, Auburn University.
Gender Marketing Web Design Differences
(website) an article by Joseph Carrabis, CRO and Founder, NextStage Evolution and NextStage Global.
What Women Want (On the Net, That is)
pdf of an article from Advertising Age.
The Breakfast Learning Circle is generously underwritten by the Phoebe W. Haas Charitable Trust "A” with support also provided by The Pew Charitable Trusts, The Philadelphia Foundation, and The Wallace Foundation.
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