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Spreading the Word: Media Relations for Small Arts Organizations An overview of the tools and tips you need to create an effective publicity campaign. Strategies that work, from the basic press release to creative story pitching to new media, when and how to use them. Speaker Take Aways My Children Press Release (doc) Barrymore Media Advisory (doc) Samantha Barrow Press Kit (pdf) First Person Arts Festival Media Advisory (pdf) Megan Wendell co-founded Canary Promotion + Design with husband Mason Wendell, and the company has been specializing in innovative publicity and cutting edge graphic design for the Arts for over 5 years. Canary clients include The Wilma Theater, Theatre Alliance of Greater Philadelphia, Barrymore Awards, The Colbert Report, Johnny Brenda’s, Live Arts Festival & Philly Fringe, Philadelphia Young Playwrights, The Children’s Hospital of Philadelphia, First Person Arts, and numerous comedians, bands, record labels, and solo artists from all corners of the U.S. Megan is a singer, guitarist, pianist, and songwriter who graduated from Berklee College of Music and is a member of the band the Method and Result. Along with performing, she has also run an independent record label and handled band management, booking and PR over the past 10 years. She was an organizer of 2003’s Ladyfest Philly and currently volunteers with Girls Rock Philly. For more information, visit www.canarypromo.com.
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