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Spreading the Word: Media Relations for Small Arts Organizations Building a marketing plan, effectively pricing your event, inside tips on best practices for reaching your audience and how to build long term relationships with ticket buyers, volunteers, donors … Speaker Take Aways Gate Theater Marketing Plan (doc) Experience it Live! Events (doc) 2006 Festival Budget & Plan (excel) Roy A. Wilbur is Associate Managing Director for Public Engagement at Annenberg Center for the Performing Arts, Philadelphia, overseeing marketing, sales, publicity, box office, audience services, and media and corporate sponsorships. Since 2004, he has directed the Philadelphia International Children’s Festival and in 2006, directed IPAY’s Showcase. He served as Associate Managing Director for The Academy of Vocal Arts, directing the perennial holiday production of Humperdinck’s Hansel and Gretel, was Marketing Director for Institute of Contemporary Art, The Grand Opera House, Philadelphia Singers and Philadelphia Drama Guild, and has performed with Michigan Opera Theatre, Florida Grand Opera and Chautauqua Opera.
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