Presented by: Greater Philadelphia Cultural Alliance & Association of Fundraising Professionals-Greater Philadelphia Chapter (AFP-GPC)
Leveraging Recency & Frequency Effects in Donation Behavior
with Peter Fader, co-director of the Wharton Customer Analytics Initiative and the Frances and Pei-Yuan Chia Professor of Marketing, Wharton School of the University of Pennsylvania
No two donors are alike. As professional fundraisers, our success hinges on understanding what makes each individual donor unique and identifying those most likely to support our organizations’ mission and operations. However, there are critical yet easily overlooked behavioral differences among your donors that once identified will help you be more successful in your fundraising goals. By using the ageless “Recency, Frequency, Monetary Value” rubric, you can make the necessary distinctions to be more effective.
Join us for this dynamic session on data-based donor management with Peter Fader and learn how you can make distinctions among your donors based on the information already available to you. Development staff at organizations of all sizes will learn how to use their existing data to improve on their fundraising strategies. Space is limited, register online at eventbrite.com
This event is presented by the Greater Philadelphia Cultural Alliance and the Association of Fundraising Professionals – Greater Philadelphia Chapter.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
Keep in mind: Board meetings are the core of corporate governance. Designing them. Ensuring adequate preparation. And making sure you talk about the right stuff the right way. Staff leads the process of good governance and great board meetings. And leadership staff needs a working knowledge of boards and corporate governance. (It's nice to have a couple of board members who are somewhat knowledgeable, too. But beware! Board service does not, by itself, make them competent in governance.) Join this webinar. You'll learn key concepts and proven strategies. And you'll receive a great handout to use back home.
At the conclusion of this session, participants will:
Be aware of the key concepts of corporate governance.
Understand the importance of the board meeting.
Recognize key components of good board meetings.
Fundraisers, executive directors, and other staff who work with board members in committee and board work
Volunteers who serve on or aspire to serve on boards
Level of experience doesn't matter that much: I've seen far too many boards - even the supposedly sophisticated ones with highly experienced staff - who don't really understand governance…Or choose not to do it well through board meetings.
Successful online fundraising, actions, and outreach all start with a solid and substantial list of email addresses. But how do you build your list with the addresses of constituents truly interested in your cause? We’ll discuss a wide variety of tools and techniques to gather solid email addresses, from direct mail and list appending techniques, to online registration methods, to PR and marketing tactics, to social media and viral marketing list building efforts – and how all of those things fit together.
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. As a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
This full-day session is ideal for fundraising professionals with significant experience. (10+ Years Experience) With all 6.75 contact hours approved for either ACFRE ethics, management, or leadership credit, this session is also ideal for those considering pursuing their ACFRE credential.
Specific topics will include:
Achieving Effective Interpersonal Relations: How to Lead Others by Managing Ourselves (3.0 hours Leadership Credit)
Coaching & Mentoring Staff to Make Asks: A Research-Based Approach to Donor Predispositions, Motivations, and Decision-Making (1.25 hours Management credit)
Navigating Change: The Three Stages of Board Engagement (1.25 hours Management Credit)
Defining Your Role in Promoting Ethical Practice (1.25 hours Ethics or Leadership Credit)
Your name badge and other materials can be picked up at the AFP-GPC Registration Desk the day of the meeting. Please visit: http://www.afpgpc.org/ for upcoming programs! Feel free to contact us at: firstname.lastname@example.org or 215-320-3871.
CDP Reports Orientation will give an overview CDP’s powerful reporting tools and is most useful for organizations that have already completed a Data Profile. CDP’s trend and comparison reports can help you make operational decisions, build the case for support and facilitate long-term planning. This orientation will walk through the navigation of the website’s reporting features and will give examples of how you might integrate CDP reports into your organizational management.
You can participate in this web-based session from your home or office computer. Instructions for joining the webinar will be sent after you register for the webinar. Please feel free to participate with more than one representative of your organization, including your executive director, your development director, or program staff.