Marketing & PR

Blog Post
Posted October 18, 2011
Over at the Society Hill Playhouse the other night, Tom Tansey had his lines memorized. They were not many, but his role was a critical one. "This is your ticket for the show," he said, with a practiced cadence, adding quickly: "We're not quite done with you yet." Then the narrative turn: "This is your ticket for your pie, which you can get right behind me." And the denouement: "This is your ticket for your pint, which you can get in the lobby. You're welcome to bring all of it into the theater." Talk about a warm welcome! Yes, with an exceptionally hospitable concept imported from Glasgow's popular lunchtime series by the same name, theatergoers in Philadelphia this month have been enjoying with giddy gusto "A Play, a Pie and a Pint."
Professional Development Event
Posted October 13, 2011
Visit Bucks County and Oxford Communications are pleased to announce the second Social Media Breakfast Greater Philly (#SMBPhilly). At this breakfast, we will be discussing how businesses in the tourism, hospitality and retail industries can successfully leverage the phenomenon that is Daily Deals, officially known as group buying platforms. All proceeds from this event will be donated to our charity partner, Reuse Your Shoes.
Blog Post
Posted October 10, 2011
If you walked your pooch past Act II Playhouse in Ambler last month, you and your dog could have gotten a little deal. All you had to do was buy a ticket to Sylvia, a play about a couple whose marriage is beset after the husband brings home a dog - played by an actor - as a surprise. If your dog had accompanied you to purchase your ticket, Act II would have knocked $10 off the face price. "And we also had dog snacks to give out," says Bill D'Agostino, the company's communications director. "So both species got a treat."
Professional Development Event
Posted September 21, 2011
Professional Development Event
Posted September 20, 2011
Whether you work in marketing, programming, development, or education... whether you're an executive director or an emerging leader... there's something for you at our next Breakfast Club. We'll be reading and discussing the Cultural Alliance's newest publication, the 2011 Portfolio.
Professional Development Event
Posted August 30, 2011
Blog Post
Posted August 8, 2011
Ready, Aim, Click! The Philadelphia Live Arts Festival & Philly Fringe, in partnership with Phillyfunguide.com and PNC Arts Alive, is holding a photo competition as part of this year's festival.
Professional Development Event
Posted August 5, 2011
This year's conference will be held in Philadelphia, October 24-27th. Now in its 30th year, American Museum Membership Conference is the only national museum conference organized entirely by membership staff for membership staff.
Professional Development Event
Posted July 28, 2011

In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy.

Professional Development Event
Posted July 27, 2011
How are arts organizations using place-based applications like FourSquare or Facebook Places? Could these tools be useful for your organization? How might they integrate into what you already doing with social media? We all have lots of questions about these relatively new marketing tools; in this webinar, we'll take a look at the potential of place-based applications.
Professional Development Event
Posted July 27, 2011
Perhaps you have a Facebook site, a blog, a Twitter account, or a YouTube channel. Is it working? Is it worth the time? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.
Blog Post
Posted July 22, 2011
While the Art Museum is continually seeking to add to its collections, courting donors, scanning auction and gallery offerings, and ultimately acquiring new works, Thursday's announcement involving hundreds, by different artists and several different sources of art and funding, is one of the most sweeping in memory.
Professional Development Event
Posted July 14, 2011
Whether you're an experienced event producer, or just starting out, this workshop teaches you exactly how to ticket your event and maximize your sales with ease and success. You have enough to worry about with organizing your event. The last thing you need is for ticketing to be hard. Brown Paper Tickets offers many easy to use solutions for many of your event ticketing needs.
Blog Post
Posted July 14, 2011
One winter afternoon in 2003, in a conference room overlooking the Ben Franklin Bridge, six marketing strategists met to devise a slogan that would revolutionize the city's tourism industry.
Blog Post
Posted July 5, 2011
In an effort to raise awareness about the unique housing challenges facing urban children and teens in Philadelphia, the City of Philadelphia Mural Arts Program recently launched “A Place to Call Home.”
Professional Development Event
Posted June 30, 2011
With 1.6 million nonprofits competing for donors' attention, it's a crowded world, and your nonprofit needs to do everything it can to stand out. This webinar, designed for small and mid-sized nonprofits, will show you how to build your brand and boost your nonprofit's visibility. In this fast-paced PJ webinar, led by marketing expert Howard Adam Levy, we'll maximize your time and cover a lot of ground to give you a broad scope of how your brand, message, website and social-media and fundraising activities can work together.
Professional Development Event
Posted June 30, 2011
Your contact lists are your organization's lifeline to donors, volunteers and other supporters, and with the rise of online marketing, you have more types of lists to manage than ever before. Your success in online fundraising and advocacy is directly related to the size and health of your email list. You want to grow the number of people subscribed to your blog, podcast, or other RSS feeds. You want more Facebook fans, Twitter followers, and video watchers. But who, how, and to what end?
Professional Development Event
Posted June 30, 2011
During this free webinar, Nancy Schwartz of GettingAttention.org and Kivi Leroux Miller of Nonprofit Marketing Guide.com will answer 30 questions about nonprofit marketing planning in 30 minutes.
Professional Development Event
Posted June 30, 2011
"What's on your mind?" asks Facebook. "What are you doing?" enquires Twitter. How should your nonprofit answer these questions? What kinds of comments should you leave on other people's Facebook pages and who should you retweet?
Professional Development Event
Posted June 30, 2011
Learn some easy and affordable ways to get to know your target audiences better.
Syndicate content