Marketing & PR

Professional Development Event
Posted July 27, 2011
How are arts organizations using place-based applications like FourSquare or Facebook Places? Could these tools be useful for your organization? How might they integrate into what you already doing with social media? We all have lots of questions about these relatively new marketing tools; in this webinar, we'll take a look at the potential of place-based applications.
Professional Development Event
Posted July 27, 2011
Perhaps you have a Facebook site, a blog, a Twitter account, or a YouTube channel. Is it working? Is it worth the time? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.
Blog Post
Posted July 22, 2011
While the Art Museum is continually seeking to add to its collections, courting donors, scanning auction and gallery offerings, and ultimately acquiring new works, Thursday's announcement involving hundreds, by different artists and several different sources of art and funding, is one of the most sweeping in memory.
Professional Development Event
Posted July 14, 2011
Whether you're an experienced event producer, or just starting out, this workshop teaches you exactly how to ticket your event and maximize your sales with ease and success. You have enough to worry about with organizing your event. The last thing you need is for ticketing to be hard. Brown Paper Tickets offers many easy to use solutions for many of your event ticketing needs.
Blog Post
Posted July 14, 2011
One winter afternoon in 2003, in a conference room overlooking the Ben Franklin Bridge, six marketing strategists met to devise a slogan that would revolutionize the city's tourism industry.
Blog Post
Posted July 5, 2011
In an effort to raise awareness about the unique housing challenges facing urban children and teens in Philadelphia, the City of Philadelphia Mural Arts Program recently launched “A Place to Call Home.”
Professional Development Event
Posted June 30, 2011
With 1.6 million nonprofits competing for donors' attention, it's a crowded world, and your nonprofit needs to do everything it can to stand out. This webinar, designed for small and mid-sized nonprofits, will show you how to build your brand and boost your nonprofit's visibility. In this fast-paced PJ webinar, led by marketing expert Howard Adam Levy, we'll maximize your time and cover a lot of ground to give you a broad scope of how your brand, message, website and social-media and fundraising activities can work together.
Professional Development Event
Posted June 30, 2011
Your contact lists are your organization's lifeline to donors, volunteers and other supporters, and with the rise of online marketing, you have more types of lists to manage than ever before. Your success in online fundraising and advocacy is directly related to the size and health of your email list. You want to grow the number of people subscribed to your blog, podcast, or other RSS feeds. You want more Facebook fans, Twitter followers, and video watchers. But who, how, and to what end?
Professional Development Event
Posted June 30, 2011
During this free webinar, Nancy Schwartz of GettingAttention.org and Kivi Leroux Miller of Nonprofit Marketing Guide.com will answer 30 questions about nonprofit marketing planning in 30 minutes.
Professional Development Event
Posted June 30, 2011
"What's on your mind?" asks Facebook. "What are you doing?" enquires Twitter. How should your nonprofit answer these questions? What kinds of comments should you leave on other people's Facebook pages and who should you retweet?
Professional Development Event
Posted June 30, 2011
Learn some easy and affordable ways to get to know your target audiences better.
Professional Development Event
Posted June 30, 2011
How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online.
Blog Post
Posted June 29, 2011
The Philadelphia College of Art's (PCA) president, Thomas Schutte, posed a question to a group that included me, as PCA chairman: "What is Philadelphia doing to keep pace with other cities that have built performing-arts centers?"
Professional Development Event
Posted June 14, 2011
Do you wonder if you’re communicating consistently, clearly and compellingly with your patrons and fans? Do you struggle to measure the ROI of your digital efforts? Are you concerned about how to sustain and improve the effectiveness of what you're doing digitally? You’re not alone. Attend this session by Trudel MacPherson Arts Consultants to learn how you can create an integrated digital communications plan and strengthen your social net.
Blog Post
Posted June 14, 2011
The Pennsylvania Academy of the Fine Arts (PAFA) will celebrate the completion of Lenfest Plaza with “PAFA’s Party on the Plaza” on Saturday, October 1
Professional Development Event
Posted June 7, 2011
Join local photographer JJ Tiziou for an interactive workshop on creating photographs that better illustrate your stories. In this session you will learn from JJ about the two most powerful tools for capturing images as well as tips on how to integrate your photos into all your work.
Blog Post
Posted June 3, 2011
The visual arts move outdoors from Thursday through June 12 with "Art in the Open Philadelphia." Forty artists will make art along the banks of the Schuylkill from the Fairmount Water Works alongside the Philadelphia Art Museum to Bartram's Garden three miles down river.
Blog Post
Posted May 27, 2011
Philadelphia International Festival of the Arts (PIFA) events and performances may be over, but Philadelphia's arts and culture community has much to continue to celebrate. While the final results are still being tallied, PIFA organizers say that all indications point to a standout success for the 25-day, 135-event, inaugural festival.
Professional Development Event
Posted May 23, 2011
2011 NAMP Conference will be on Nov. 12-15, in Louisville, KY.
Blog Post
Posted May 23, 2011
Overall, there was an 11% increase is cultural engagement, with 8 of 9 categories seeing an improved score (minus consumption of popular media, which remained steady).
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