What attracts today’s philanthropic investors? They look for outcomes, not outputs; for organizations with focus and sustainability. Investors seek engaged partners who help them create change.
Two large and well-respected organizations — the Smithsonian Institution and the William Penn Foundation — have recently completed long-range plans that take on complex issues and acknowledge the critical need for collaboration and additional investments. As the world’s largest museum and research complex, the Smithsonian knows that the support of the federal government is not sufficient to realize the Institution’s vision for the 21st century. Similarly, at the William Penn Foundation, even a significant increase in its endowment cannot alone achieve its goals for the region.
Join Virginia Clark, the Smithsonian's Director of Advancement and Philanthropic Giving; Jeremy Nowak, President of the William Penn Foundation; and Carol Thomson, President of SteegeThomson Communications, for a panel moderated by Chris Satullo, WHYY's Vice President of News and Civic Dialogue, as they share their perspectives on the rapidly changing world of philanthropy.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in newbies and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
Why loyalty is the only sustainable model for revenue growth
What makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
About the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre 719.686.0165
Presented by: Greater Philadelphia Cultural Alliance
Go Viral! A Crash Course in DIY Video
Featuring Andrea Berry of Idealware
Sponsored by Philly In Focus
Wednesday, May 9 from 9:30am - 1:00pm
Coffee and networking lunch included.
How do you tell the story of your organization online? Blogs, emails, and photos, are great, but nothing is as compelling to people as video. Videos are a powerful way to tell your nonprofit’s story and no longer out of reach of even the smallest organization. In this session, we’ll explore the principals of good storytelling, the tools and techniques for creating amazing amateur video, examples of successful nonprofit videos, and the tools and strategies that can help you share your creations.
We’ll start the morning with an overview about how to create your video, from no-budget to low-budget and beyond, including equipment, like cameras, lights, and microphones, and editing. Then we’ll talk about the tools and software you’ll need to polish your footage to its full shine. Following a discussion on how to effectively tell the story of your organization, we’ll walk through how these best practices apply in the real world, through three case studies.
In this live, in-person workshop you’ll learn:
How to create a video that fits your budget
The principles of good storytelling through online and offline video
How to tailor your video for fundraising, marketing, and outreach, through real-world examples
Agenda for day:
9:30am Registration, coffee and networkin
10:00am Presentation & Case Studies
12:00pm Networking Lunch
Go Viral! is sponsored by Philly In Focus. Philly In Focus is a community-driven, local video and interactive media network dedicated to supporting the creative efforts of the personalities, businesses and organizations that make this city great.
Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessible resources about software to help nonprofits make smart software decisions. Idealware provides an authoritative online guide to the software that allows U.S. nonprofits —especially small ones—to be more effective.
Workshops are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by The Pew Charitable Trusts.
Declaring an early victory on the strategic plan that led it safely away from the brink of collapse, the Opera Company of Philadelphia is setting its sights on new and more ambitious artistic and financial goals.
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“Seeing the Stage Through Our Eyes” is an exciting new partnership between Walnut Street Theatre and The Philadelphia Inquirer developed with the support of 2010-2011 Innovation Grant. The overall goal of this comprehensive, theatre-based writing program is to engage teenagers and their parents in the artistic work of the Walnut by creating a deep and meaningful shared cultural experience for both student and adult alike.
Through a competitive application process, 100 local students (grades 9-12) from eleven counties in three states were selected to participate in the “Seeing the Stage Through Our Eyes” Program. Each participant received a pair of subscriptions seats to attend the Walnut’s five 2010-2011 Mainstage productions along with a parent, guardian or adult mentor. After seeing each show the students submitted a review or feature article responding to each production. A limited number of articles were selected to appear on the Walnut’s website and published in full-run and student editions of The Philadelphia Inquirer. Throughout the season, both students and adults attended a variety of project-related enrichment events including a kick-off reception and panel discussion with theatre critics from The Philadelphia Inquirer, a backstage tour of the Walnut, and a final feedback session and awards ceremony. Finally, students were provided with educational study guides before attending each show and encourage to participate in an online blog on the program’s website.
Though this was initially intended to be a one-time program, “Seeing the Stage Through Our Eyes” was tremendously successful in its inaugural year. In the tradition of the Walnut’s commitment to outstanding education programming, the theatre’s Senior Management decided to continue a scaled-back version of the program without outside funding for the 2011-2012 season. It is our hope that we will be able to attract both institutional and individual funders to help fully restore this important and meaningful program in future seasons.
the audience inCHOIRing was a two part project, a season long marketing communications and audience outreach project, and an innovative performance designed to encourage audience participation in a program of significant choral/orchestral music. The concept was aimed at answering the questions: How do we engage our audiences? How do we invite you to become an active partner in our art? What is the thrust of new concert experience?
In BIG SING performances, chorus members sat with the audience (unbeknownst to audience members) and performed with them. Audience members described the experience as “cinematic surround sound” and highly tactile in that audiences could feel the vibrations of the music, hear the music around them, and sing with the chorus. As a 75-year old open rehearsal participant stated, “At this point in my life, being a spectator is not welcome. I love it but hunger to be a part of it”. During the project, audience members watched tutorial videos to learn about the chants that formed the basis of the Duruflé Requiem and were invited to participate in open rehearsals and at the concert. Chorus members blogged about the rehearsal process to offer a personal point of view about being in our chorus. All was launched through a microsite making everything accessible to the community and nationally.
This season, we continue our audience engagement with Rituals: EAST/WEST, a multi- organizational project that includes a commission, cultural exchange, youth, and masterwork accompanied by an orchestra. One of our primary strategic goals through June 2014 is to broaden and engage our core audience while building new audiences. Our concert programming will continue to reflect audience engagement opportunities, in addition to using online tools to draw audiences into our behind-the-scenes story and to provide a more tactile, whole experience.
This day-long conference will feature some of the region's top experts on social media. They will show you how social media can benefit your organization’s mission and improve its impact on the community. The day will be heavy on takeaways and action steps to improve existing strategies and launch new ones!
Guest Speakers Include:
Brad Aronson (Entrepreneur, Author, and former CEO of i-FRONTIER)
Anna Cramer (Social Media Specialist at Alex's Lemonade Stand Foundation)
Rachelle Damminger (Vice President, Communications & Corporate Relations, Back on My Feet)
Kay Keenan (CEO of Growth Consulting and former VP of Marketing for Big Brothers Big Sisters of America)
Stacy K. Marcus (Senior Associate, Advertising, Technology & Media Law,ReedSmith LLP )
Gene Miller (Associate Director, Social Media Strategy and Integration at Shire Pharmaceuticals)
Ashley Moore (Public Relations, Communications and Marketing, The Children's Hospital of Philadelphia )
Frank Neill (Director, Strategy, Real Time Media)
Kris Potter (VP, Marketing & eCommerce, Apple Vacations)
Presented by: Patron Technology in partnership with the Greater Philadelphia Cultural Alliance
Changes in technology and shifts in consumer behavior have changed the way arts organizations need to approach their audience-development efforts. Based on Patron Technology’s newest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, this session covers the essential techniques you need to build long-lasting patron relationships using social media, e-mail marketing, websites, and CRM.
Results of a five-year research study of arts patron online preferences
How to maximize your Twitter and Facebook posts to engage your patrons
Why e-mail is still the most powerful digital marketing technique you have
Website design guidelines that will change patrons perception of your organization
Why Customer Relationship Management (CRM) paves the way for more effective marketing and dramatically better patron service.
Following the seminar, those who are interested may attend a 30-minute product demonstration of PatronManager CRM, Patron Technology’s new box office, fundraising, and e-marketing system for small to mid-size organizations.
Presenter: Eugene Carr, CEO, Patron Technology
Who Should Attend: Executive Directors, Development Directors, Arts Marketers, and Box Office Managers
As we enter a new era driven by the rapid evolution of technology, museum operations and management will be forced to adapt while at the same time balancing traditional roles as collection and preservation institutions. Hear thoughts from Brent Glass, former Smithsonian Director of National Museum of American History as he talks 21st Century Museum Management.
The Future of Museums, featuring Brent Glass, Director Emeritus of the Smithsonian's National Museum of American History, will examine prospects and offer recommendations for successful museum management in the 21st Century. The talk, organized by Drexel University's Antoinette Westphal College of Media Arts & Design and The Academy of Natural Sciences of Drexel University, is Wednesday, April 11, 7 p.m., at the Academy of Natural Sciences of Drexel University (1900 Benjamin Franklin Parkway, Philadelphia, PA). It is free and open to the public.
Glass will lead a discussion on the role of museums in this new era, what partnerships, and strategic advantages and opportunities are necessary to remain effective and, most importantly, how do museums continue in their traditional role as research institutions when faced with dwindling economic resources.
As director of the National Museum of American History, Glass led a two-year, $87 million renovation and development of 20 new exhibitions for the 2008 reopening, including the major exhibitions on The Star-Spangled Banner; Abraham Lincoln: An Extraordinary Life and On the Water: Stories from Maritime America, and 80 public programs and 2,500 theater performances. Since 2008, more than 13 million people visited the Institution, a 50% increase over previous years and the Museum's web site has an additional 8 million visitors.
Before joining the Smithsonian, Glass served from 1987-2002 as executive director of the Pennsylvania Historical and Museum Commission, managing the largest and most comprehensive state history program in the country, with 25 historical sites and museums, State Archives, State Museum, the State Historic Preservation Office, public history programs and historical publications.