Technology

Without resources for paid advertising and other marketing, media relations continues to be one of the strongest tools available to nonprofits. But competition for coverage is fierce and delivering to the media what they want and how they want it are key to getting your message out. You need to be know the basics of how to write for the media, who to contact, and how to respond to inquiries. This webinar will touch upon all these essential components so that you can prepare yourself to be a resource for reporters while supporting your organization's mission and programs.

It's that time of the year, when goals are being set and as I was reminded today, often being set up to never reach achievement. So when is a good time to set goals? What should a goal consist of...really? What is the best way to keep them in check? How do I know if I've met a single goal? How do I juggle multiple goals at the same time?

This session is being offered as a pre-cursor to joining the "Accountability Club."

OBJECTIVES:

1. Getting the Basics: Nomenclature – understanding the difference between goals and "lists."

2. The Do's and Don'ts - identify your distractors and the "BSO's" that lead us astray

3. Augmenting the SMART goal system by assessing your own "E$T"

4. Driving the stake into the ground

5. Mind-mapping and backward planning towards achievement

Learn how to integrate the five C's of goal setting to complement your efforts and direct your energy.

* It starts with a clearer understanding of what it is you want to accomplish.
* Convince others of the intended challenge and value.
* Commit to writing your goals down.
* Create your personalized action plan.
* Critique it and review it and STICK to IT.

achieve them.

Every charitable organization needs to generate revenue to sustain its programs and further its mission. Social enterprise could be the best way to earn income for your organization, but you need to understand its potential impact on your tax liability and your organization's charitable status. This Webinar will introduce you to the concepts of social enterprise and unrelated business income tax, will give you a framework to think about implementing a social venture activity for your organization and provide you with tools to learn more.