Greater Philadelphia Cultural Alliance

Get Beyond the “Like” – Social Media Engagement Strategies

You are using Facebook, Twitter, and blogging, but do you really know why and to what end? Just “being there” isn’t a strategy. Nor is collecting a bunch of "likes."

 
During this webinar, you’ll learn how to use social media strategically to grow your organization, get people more engaged and excited about your work, and develop your organizational brand. Getting people to "like" you isn't enough -- you have to get them engaged in your cause. We’ll talk about many ways to build engagement, including the specific kinds of content to post to attract the right kinds of support for your organization.
 
Once you get them engaged in social media, we'll look at ways to transfer that passion elsewhere online and offline. With a strategic focus now in place, we’ll also discuss how much time, talent, and treasure to spend on social media.
 
After attending this webinar, you'll be more comfortable with
 
  • Clearly explaining why and how your nonprofit can use social media strategically -- and get beyond just counting "likes"
  • Selecting from a menu of different kinds of social media updates to create the right mix of engaging content for your organization
  • Targeting the kinds of social media supporters you are seeking, so you get the right people engaged
 
Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will present this webinar.

ou are on Facebook and Twitter . . . But why? Take your social media outreach to the next level.