But what if your nonprofit is a think tank? Or creates policy? Or is dedicated to research? Or it’s a professional association?

 

Can you still have emotion in your appeals? Yes. There’s always a story buried somewhere. What you do impacts people either directly or indirectly and that means emotion is there too.

 

Don’t believe me? Send in one of your direct mail, email, or other fundraising and marketing communications and our guest expert – professional copywriter Karen Zapp – will rewrite a portion of it to demonstrate how it can be done.

 

Learn from the “before-and-after” examples to see how you can strengthen the copy in your appeals. And if you prefer to keep the name of your nonprofit anonymous, we can “sanitize” your copy. You’ll still benefit from a free edit of your copy and the other webinar attendees won’t know who you are. Just include this anonymity request when you send in your appeal.

 

 

Karen Zapp,  creative engineer turned copywriter and blogger at Zapp's Nonprofit Blog, will teach this webinar.

 

Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will moderate your questions for Karen.