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Measuring Your Social Media Strategy
August 11, 2011 - 9:00am
Perhaps you have a Facebook site, a blog, a Twitter account, or a YouTube channel. Is it working? Is it worth the time? How do you know? We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.
We'll cover:
- Defining Goals and Tactics
- Defining Metrics
- Views
- Followers
- Engagement
- Conversion
- Where Do You Get The Data?
- Examples of Metrics in Action
Conducted by Andrea Berry
Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
Event Details
August 11, 2011 - 9:00am
Registration Information
Event Fee:
40.00
Website Registration:
Contact Name:
Andrea Berry
Contact Email:
