Setting Up Marketing and Fundraising Partnerships with Local Businesses- Webinar

Would you like to create mutually beneficial partnerships between your nonprofit and local businesses to help with marketing and fundraising? It's called Cause Marketing, and it's developed into a specialized field of its own. Large nonprofits are hiring staff members whose sole job is managing these partnerships.

But cause marketing can work for nonprofits of all sizes. You simply need to take the lessons learned from famous cause marketers like Susan G. Komen for the Cure and Livestrong, and scale those down to approaches that work at the local level. That's what guest speaker Joe Waters will show you how to do during this webinar.

During this webinar, you'll learn:

• How cause marketing must benefit both the nonprofit and the business -- and how to avoid common pitfalls that tip the scales too far either way
• About the various types of cause marketing partnerships, including coin cannisters, pin-ups, shopping days, Facebook "likes" and more
• How to decide which type of partnership is best for your cause, and your business community
• Ways to propose cause marketing partnerships to local businesses -- and what questions to expect in return
• When to continue negotiating a cause marketing partnership, and when to walk away
• How to keep business partners happy and to build upon your early successes