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The Deal with Daily Deals

November 3, 2011 - 5:00am

Visit Bucks County and Oxford Communications are pleased to announce the second Social Media Breakfast Greater Philly (#SMBPhilly). At this breakfast, we will be discussing how businesses in the tourism, hospitality and retail industries can successfully leverage the phenomenon that is Daily Deals, officially known as group buying platforms. All proceeds from this event will be donated to our charity partner, Reuse Your Shoes.

Visit Bucks County and Oxford Communications are pleased to announce the second Social Media Breakfast Greater Philly (#SMBPhilly). At this breakfast, we will be discussing how businesses in the tourism, hospitality and retail industries can successfully leverage the phenomenon that is Daily Deals, officially known as group buying platforms. All proceeds from this event will be donated to our charity partner, Reuse Your Shoes.

Christopher Stemborowski, Associate Communications Strategist at Oxford Communications, will speak with attendees about the ins and outs of setting up and running a successful Daily Deal for your organization. The presentation will cover the platforms available, how to structure offers, what to look for in a partner and which industries can benefit the most from group buying platforms.

The presentation will then be followed up by a panel that looks at Daily Deals from a range of perspectives from a social media strategist, a small business owner and a manager from one of the leading daily deal sites.

Panelist: Ben Grossman (Oxford Communications) – Ben is an advertising, marketing and social media strategist. His unique blend of traditional advertising and marketing knowledge, combined with his expertise in developing and executing innovative strategies, has made him a valued strategist for national and international brands ranging from major regional players to the Fortune 500.

Panelist: Tom Sauer (Livingsocial Philadelphia) – As the General Manager at Livingsocial Philadelphia, Tom oversees all aspects of sales and marketing operations. Prior to joining Livingsocial he worked at Yodle, a startup based out of UPenn that specialized in SEO, PPC and web development.

Panelist: John McInerney (Greater Philadelphia Cultural Alliance) – As the vice president of Marketing and Communications for the Greater Philadelphia Cultural Alliance, John co-directs Engage 2020, an effort focused on increasing cultural engagement in the Philadelphia region. This includes Funsavers, a half-price ticketing program that helps cultural events increase attendance. John also focuses on advancing the cultural and broader civic community through an online events calendar know as PhillyFunGuide.com.

Event Details

November 3, 2011 - 5:00am

Registration Information

Special Registration Instructions: 

Free for Visit Bucks County Partners

Event Fee:
15
Contact Name: 
Paul Bencivengo