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Fundraising Success Through Benchmarking - March 14

Presented by: AFP-GPC

Discover how two nonprofits are engineering a more successful planned giving program and campaign using Benchmarking studies. You'll learn the benefits of Benchmarking, the step-by-step process (such as selecting peer organizations or aspirant nonprofits), as well as how to use data to support key decisions to move your case forward for increased staff, new programs, marketing initiatives or prioritizing resources.

Intended Audience:  

This presentation is designed for all fund-raising/advancement professionals, including those who specialize in planned giving, major gifts, campaigns and annual giving. Although the two case studies focus on using Benchmarking data to launch a planned giving program (the Free Library) and a campaign (Elizabethtown), the workshop will provide a step-by-step process that can be used to gain valuable information to move forward an Annual Fund program or even Alumni Relations program in a college/university setting.

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