Programs
List Co-Op
The List Co-Op is a database of consumer mailing lists compiled from participating Cultural Alliance member organizations that are available for trade and organizational analysis. The aim of the List Co-Op is to simplify mailing list exchanges, improve marketing intelligence, and save time for cultural marketers while cutting costs for organizational members.
There are currently over 135 cultural organizations participating in the List Co-Op and from those groups, there is over 1.2 million unique household addresses from the Greater Philadelphia region in the List Co-Op that are available for trade.
In addition to simplifying the list trade process (its online and automated) and providing cultural marketers with free access to lists of culturally inclined consumers, the List Co-Op is also a great tool to help marketers and organizations better understand who their current audiences are, so they can reach new audiences.
Participation in the List Co-Op is free and open to active Cultural Alliance members institutions. All participating organizations must have at least one list segment available for trade to remain eligible.
This Philadelphia List Co-Op is managed by Target Resource Group (TRG) and the data is housed online in their list management system, eMerge. eMerge is an easy to use, 24 hour online system that helps you create customized mailing lists and simplifies the list trade process.
Save Money
- Basic list pulls are FREE
- Participants receive FREE quarterly National Change of Address (NCOA) to ensure that you qualify for standard third-class (non-profit bulk) postage under new Post Office regulations
- Build custom lists yourself and save on mail house expenses
- Choose the right quantity and prospects for each list, optimizing every penny you spend on printing and postage
Save Time
- Automated online list exchange processes are completed in minutes via email.
- User-friendly online list-building wizard helps you do custom targeting, list selects, suppressions, and merge/purges in a few clicks.
- Having access to all of your data in the List Co-Op helps you save time by having all your information in one place.
Increase Response
- Access Demographic and Geographic filters to better target your mailings.
- Identify “super patrons” in your community – TRG’s national patron behavior research says: the more patrons buy, the more they keep buying.
- Use List Co-Op data intelligence to choose the most responsive lists for your offers.
For more information on the List Co-Op Program, please contact Kendra Lawton, Member Program & Communications Manager at (215) 399-3520, kendral@philaculture.org or Melissa Cooper, Member Programs Coordinator at (215) 399-3524, melissac@philaculture.org
The Philadelphia Cultural List Cooperative is a program of Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
