Programs

Breakfast Club Research

Strategy for winning young audiences: pipeline vs. parallel?

When attracting younger audiences, especially teens, what strategy works best? Should organizations provide ongoing programming made just for them? Or are temporary program offerings a way to encourage participation in "standard" programs?

Diversity, Marketing & PR
Holly Arsenault on engaging young audiences

Holly Arsenault from Teen Tix in Seattle, WA discusses how marketing and creative program choices can draw teen audiences.

Diversity, Marketing & PR
Community-Based Arts Organizations: A New Center of Gravity

This essay underscores the important contributions that small and mid-size community arts organizations make to the industry and to their community.

Arts Education, Cultural Engagement, Diversity, Marketing & PR, Research
Arts, Culture and the Latino Audience

This research provides insight into attendance and purchasing behavior of Latino and Hispanic audiences, the factors that act as incentives and barriers, while presenting thoughts on respectful engagement strategies.

Cultural Engagement, Diversity
Breakfast Club: Community Engagement

In the arts and culture sector we strive to have positive and lasting effect on our community. Through valuable community engagement programs we can deepen relationships with constituents, enrich their lives and contribute to the over all health of our communities.

Community Development & Economic Impact, Cultural Engagement
Hispanic Audiences
Diversifying Audiences: Engaging Latino & Hispanic Audiences

Reports on how we can best engage the growing Latino and Hispanic population.

Community Development & Economic Impact, Cultural Engagement, Diversity
Diversifying Audiences: Engaging Teens Cultural Engagement, Diversity, Marketing & PR
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Experiential Tour Trends Market Potential for Baby Boomers 

Eastwick Marketing takes a look at new trends in the Baby Boomer market.

Community Development & Economic Impact, Cultural Engagement, Diversity, Marketing & PR
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Experiential Tour Trends

Eastwick Marketing's look at varying strategies to market to Baby Boomers.

Arts Education, Community Development & Economic Impact, Cultural Engagement, Diversity, Marketing & PR, Research
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Current Assessment Report (CAR) for the Baby Boomer Market

A report that looks at segmentation and key trends in the Baby Boomer demographic.

Cultural Engagement, Diversity, Management & Administration, Marketing & PR, Research