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Phillyfunguide and Funsavers

Increasing participation in arts and culture, a key goal of the Cultural Alliance, is the primary focus of our Phillyfunguide events calendar and Funsavers emails. These programs increase attendance, earned income and marketing efficiency for Cultural Alliance member organizations.

In FY10, our signature electronic marketing programs saw strong growth, with the Phillyfunguide website attracting over 88,000 unique monthly visitors, a 4.4% increase since FY09. Funsavers also saw solid returns for participating cultural groups, generating over $685,000 in last-minute income for participating organizations through the sale of over 43,000 tickets in FY10. This program has now returned over $4.1 million dollars for cultural organizations since its launch in 2003.
 

 


Phillyfunguide is the Greater Philadelphia region’s “go-to” web site for accurate and detailed information about upcoming cultural, entertainment and sporting events.  Administered by the Cultural Alliance, the site contains information on thousands of events and attractions. The content found on Phillyfunguide is also fed to events calendars for to over 20 partner sites including WXPN, visitphilly.com, and the Philadelphia Convention and Visitors Bureau. 
  
            
Part of Phillyfunguide, Funsavers is Greater Philadelphia’s most successful weekly discount email program. Launched in 2003, it offers half-priced tickets to hundreds of events every year. Every Thursday over 88,000 subscribers receive up to 35 half-price offers to a wide range of performances from the best in Theater, Music, Dance, Museum exhibitions, and more.  These offers are available only to subscribers, so sign up today!

For more information on Phillyfunguide or Funsavers, please contact Len Neely, Electronic Marketing Manager at (215) 399-3530 or lenn@philaculture.org.

This is an Engage 2020 initiative.

                                              

Support for Phillyfunguide and Funsavers is provided by the National Endowment for the Arts. Phillyfunguide and Funsavers are programs of the Cultural Alliance's research and marketing initiative "Engage 2020." "Engage 2020" is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.