Programs
Breakfast Club: Cultural Mentors - Resources
Breakfast Club Readings
- An excerpt from Cultural Engagement in California's Inland Regions by Alan Brown and Jennifer Novak, with Amy Kitchner, WolfBrown
- Simple Truth Number Two by Andrew Taylor, The Artful Manager
- Marketing to Mom: Eleven Ways to Infuse Your Business Establishment with "The Mom Factor" by Nora Lee, Baby Shop Magazine
Click here to see photos of the event.
Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative, Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
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Comments
And the winner is...
Congratulations Kathryn, you are the winner of our drawing for a free copy of "The Mom Factor: What Really Drives Where We Shop, Eat, and Play!" Thanks for participating and adding such thoughtful feedback to our message board.
Breakfast Club
I think the GPCA is very wise in holding these breakfast club meetings. I've already heard from someone at the meeting on a hook-up that will help both of our organizations. This particular meeting really legitimized intuitive feelings I had about audience participation in our Jazz Bridge events (and the rightness of what we were already doing!) and the group discussion allowed me to visualize new ways to accentuate on that.
Bravo and Brava!
Suzanne
Breakfast Club
Thanks for the positive feedback, Suzanne! I'm thrilled that this session helped you to gain some new insights and that you've already connected with another Breakfast Club attendee. I wish you guys the best of luck in your new collaborative endeavors!
The PARENT factor
What a great range of readings. RE: The Mom Factor - Just would like to draw attention to the fact that there are stay at home dads as well. And just because a parent is female does not mean that they are attracted to "feminine" images, messages, design. All these Mom Factor suggestions are still good and useful, just be mindful that you do not unconsciously gender the program or facility or you risk alienating a potential superfan.
The PARENT Factor
You bring up a very important point, thanks Kathryn. What a parent really wants to know is whether your organization will provide experiences that are meaningful and engaging for the entire family. What is it about your programming that will make them want to come back for more? How well does your organization cater to families? Messaging and imagery that effectively conveys the answers to these questions will be what attracts a parent through your doors, regardless of their gender.
The Mom Factor
The Mom Factor certainly sounds like a must-read! Main Line Art Center has established a Parent Committee to help give us even more insight into what types of programs are most appealing to families in our community. After just one committee meeting, we walked away with a few easy changes that will make us more convenient in the eyes of parents. Can't wait to see what other great ideas the committee comes up with.
Parent Committee
Engaging your parent consumers in a planning committee is such a smart idea! I can't think of better way to get at the heart of what really appeals to families. Thanks for sharing your strategy with us, Rachel. I'd love to hear some of the ideas that come out of your next meetings!