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Does Your Message POP?
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Does your message POP? In our over stimulated culture you have about 60 seconds to get a person's attention, before their eyes glaze over and their brain is moving on. But with strategic and creative communication, we can make their eyebrows raise and their ears perk up.
This article, by Communications Consultant Sam Horn, features tips on getting the attention you are looking for; whether it's from funders, an audience or in a board meeting. By opening with information not necessarily known to your listeners you are able to grab their attention, and hold it. Sam Horn offers a five step process to creating a compelling and interesting 60-second opener, that gets the audiences's attention right from the beginning. Being able to relay messages quickly and succinctly is beneficial to leaders across the sector.
Please click here to read Sam Horns blog, featured by Americans for the Arts.
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