Presentations

How are arts organizations using place-based applications like FourSquare or Facebook Places? Could these tools be useful for my organization? How might they integrate into what I am already doing with social media? We all have lots of questions about these relatively new marketing tools. In this webinar, we'll take a look at the potential of place-based applications. Join us for a talk about what these applications can do, how you could use them and a walk through some case studies of the tools in use in the arts community.

How many people visit your website every day? What are visitors doing when they get there? Which features are most popular? We'll talk through the tools and strategies you can use to get the answers to these questions. Through demos of AWStats and Google Analytics (both free tools), we'll look at what these tools can tell you about your site and what the statistics mean. The seminar closes with a look at how you can fit analytics into your day-to-day processes.

The Fleisher Art Memorial has made significant investments in its ability to understand the composition and motivations of its current audience and future participant groups in Southeast Philadelphia through onside and community-centered audience research.

With the generous support of the Wallace Foundation, over the past two seasons the Annenberg Center for the Performing Arts has embarked on an extensive effort to understand the values of its audiences and how those values drive ticket purchase and impact engagement.