Research
Presentations
The Greater Philadelphia Cultural Alliance is active in communities across the region.
Frequently, when we attend meetings or hold workshops in local communities, we are asked to give presentations. Slide show summaries of current work that we present will be made available here.
Presentations
| Tactically Using Place-Based Applications- Webinar |
How are arts organizations using place-based applications like FourSquare or Facebook Places? Could these tools be useful for my organization? How might they integrate into what I am already doing with social media? We all have lots of questions about these relatively new marketing tools. In this webinar, we'll take a look at the potential of place-based applications. Join us for a talk about what these applications can do, how you could use them and a walk through some case studies of the tools in use in the arts community. |
Technology | |
| Telling Your Story with Blogs, Photos, and Videos Webinar |
How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We’ll cover the principles of good storytelling, look at examples and research about what’s working for nonprofits, and then discuss the tools that can help you put them online. |
Marketing & PR, Technology | |
| Getting Started with Web Analytics Webinar |
How many people visit your website every day? What are visitors doing when they get there? Which features are most popular? We'll talk through the tools and strategies you can use to get the answers to these questions. Through demos of AWStats and Google Analytics (both free tools), we'll look at what these tools can tell you about your site and what the statistics mean. The seminar closes with a look at how you can fit analytics into your day-to-day processes. |
Technology | |
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CEI2010: Philadelphia Cultural Engagement Index |
The Cultural Engagement Index (CEI) is a research tool that tracks trends in consumer cultural engagement over time in the Greater Philadelphia region. The Greater Philadelphia Cultural Alliance has released the results of the second Cultural Engagement Index (CEI) survey, which finds an 11% increase in cultural engagement since the last survey in 2008. |
Community Development & Economic Impact, Cultural Engagement, Diversity, Leadership, Management & Administration, Marketing & PR, Research, Technology |
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New Community Engagement Strategies to Bridge Participation Gaps for Southeast Philadelphia Residents |
The Fleisher Art Memorial has made significant investments in its ability to understand the composition and motivations of its current audience and future participant groups in Southeast Philadelphia through onside and community-centered audience research. |
Arts Education, Community Development & Economic Impact, Cultural Engagement, Diversity, Management & Administration, Marketing & PR, Research, Technology |
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Philadelphia Live Arts & Philly Fringe Community Outreach |
The focus of this project was to tap into the social and academic networks of students in the five county area of Philadelphia, penetrating their awareness space both online and on campus, reducing perceptual and practical barriers and encouraging participation among both student attendees and student artists. |
Arts Education, Community Development & Economic Impact, Cultural Engagement, Diversity, Management & Administration, Marketing & PR, Research, Technology |
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Artists and Audiences, Changing Lives |
With the generous support of the Wallace Foundation, over the past two seasons the Annenberg Center for the Performing Arts has embarked on an extensive effort to understand the values of its audiences and how those values drive ticket purchase and impact engagement. |
Arts Education, Community Development & Economic Impact, Cultural Engagement, Diversity, Management & Administration, Marketing & PR, Research, Technology |
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Beyond Study Guides and Assemblies: Increase the Impact of your Arts Education Programs |
Many arts and cultural organizations want to develop and provide arts education programs that provide a deeper artistic experience and have more impact on the young people they serve. You can use these processes to examine what an in-depth arts education program could look like for your organization. |
Arts Education, Community Development & Economic Impact, Cultural Engagement, Marketing & PR, Research |
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Group of Minds - Advanced Social Media Engagement |
Social media is here to stay, and by now the majority of arts organizations have established social media presences on sites. But are you just making posts, or are you establishing strong bonds with your patrons that will lead them to share your info with their friends? |
Cultural Engagement, Management & Administration, Marketing & PR, Research, Technology |
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Direct Mail Strategies - Target Resource Group |
Target Resource Group's power point presentation from Flex your Direct Mail Muscle - Training Sessions to your Exercise your Mind! held in September 2010. |
Marketing & PR, Research, Technology |
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