Culture and the Arts Survey

Culture and the Arts is a study of attitudes and behaviors of cultural audiences that compares Greater Philadelphia residents' patterns of cultural consumption to national patterns.

The Culture and the Arts Survey examines three areas: attitudes and behaviors of cultural audiences, trends in attendance at visual and performing arts events, and motivators and barriers affecting participation. The 2008 edition of the study included 660 Greater Philadelphia residents and allows us to compare local and national patterns of cultural consumption. The survey focuses on attendees of traditional cultural events and sites. Both frequent and infrequent attendees were included in the sample.

The study demonstrates:

• The high cultural involvement of Philadelphians relative to the national sample. Cultural participation in Philadelphia tracks above the national average in 18 if
• The importance of marketing through multiple forms of media for cultural events.
• The strong desire of cultural attendees to enjoy the event with others.
• The importance of the artistic genre or performance in motivating people to attend.

For additional information and resources, please browse the following links:

• Methodology, Key Findings & Implications
• Presentation given by Penn, Schoen & Berland Associates