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Research into Action Key Findings

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Key Findings:
  • Philadelphia scores well in cultural participation compared to the national average 
  • Our “bucket is leaking,” with 2 out of 3 patrons not returning to institutions in the following year 
  • Personal practice (including creating music or dance, painting or drawing, and sharing photos, music or videos online) is a gateway to attendance 
  • People of color are engaged and their numbers are growing 
  •  Families matter 
  • Role models are key
  • In a cluttered environment, marketing is multi-channel, and likely to stay that way 
  • Product is the primary motivator 
  •  Social connection is a huge, underutilized opportunity 
  • Service is key to easing participation and reducing barriers
 
 
Download a copy of the Key Findings in PDF format:
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Copy of RIA_keyfindings.pdf653.82 KB

Research Into Action and the Engage 2020 initiative are sponsored by a lead grant from the Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation. 

Design, priniting, and distribution of Research Into Action: Pathways to New Opportunities was generously underwritten by Harmelin Media.

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