Research

The Breakfast Clubs bring arts administrators together to read, critique and learn from secondary marketing research. Join your fellow arts administrators over a continental breakfast to discuss recent research impacting the field.

Each attendee will receive the selected research and discussion questions in advance of the session and will explore these in small group discussions moderated by a Cultural Alliance staff member.

Check back for details to come.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

The Breakfast Clubs bring arts administrators together to read, critique and learn from secondary marketing research. Join your fellow arts administrators over a continental breakfast to discuss recent research impacting the field.

Each attendee will receive the selected research and discussion questions in advance of the session and will explore these in small group discussions moderated by a Cultural Alliance staff member.

Check back for details to come.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

The Breakfast Clubs bring arts administrators together to read, critique and learn from secondary marketing research. Join your fellow arts administrators over a continental breakfast to discuss recent research impacting the field.

Each attendee will receive the selected research and discussion questions in advance of the session and will explore these in small group discussions moderated by a Cultural Alliance staff member.

Check back for details to come.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

The Breakfast Clubs bring arts administrators together to read, critique and learn from secondary marketing research. Join your fellow arts administrators over a continental breakfast to discuss recent research impacting the field.

Each attendee will receive the selected research and discussion questions in advance of the session and will explore these in small group discussions moderated by a Cultural Alliance staff member.

Check back for details to come.

Breakfast Clubs are supported by The Wallace Foundation and The Philadelphia Foundation and are a program of the Cultural Alliance’s research and marketing initiative Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.

BarCamp is an open-format conference where the attendees are the presenters. Our subject matter will be directly tied to what ideas people bring to share with the community.

What is BarCamp?

According to Wikipedia, Barcamp is “…an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.”

Read more on the official Barcamp website.

What will BarCamp Philly be like?

BarCamp is an open-format conference where the attendees are the presenters. Our subject matter will be directly tied to what ideas people bring to share with the community.  Most of the rooms at UArts are equipped with projectors if participants would like to give a slide presentation.  Discussion groups, round tables, Q&A, brainstorming together are also options.

A typical day at BarCamp goes something like this…

From 8 to 10am, attendees plan the schedule on a large grid.  We’ll have index cards at the ready. Write your session title on the card and choose a room and time slot.  We will provide a blank form to enter in all of the sessions that you would like to attend for the day.  We will kick off after a brief welcome message from the organizers.

Some of our sessions from last year included:

• OnLine Organizing – tools, methods, secrets, software
• The Internet Sux – unfollowing, cancelling, unfriending, unplugging – a roundtable discussion
• Building Your Community, Sponsors, and Your Brand as a Full Time Job Online
• Learn to Make Cheesy iPhone Apps 101
• Rethinking the .edu
• Quit Your Job! – Pick my brain about going independent
• Intro to JQuery

 

The Greater Philadelphia Cultural Alliance in partnership with Target Resource Group (TRG) is running two great mini sessions to get your mind and direct mail muscles ready for the upcoming cultural season.

As you look to stretch your marketing budgets and reach of your message, join us for these short, intense sessions that are sure to get your mind running. Who knows, you may even break a sweat. You may attend either or both sessions. Light refreshments will be provided.

Session #1- Feel the Burn: Strengthening your Core (Audience)
9:00–10:15 am
Are you cannibalizing your core audience in favor of a fast return? Could you be making more money with strategic offers and timing? Building your core audience requires discipline and strategic thinking. This session will focus on how to promote upgrades to patrons through mail and telemarketing as well as sequencing and timing of offers.

Featured case study:
People’s Light and Theatre Company focused obsessively on upgrading subscribers to their “best-value” 6-pack (full) series this season. So far, they have had 202 packages upgrade to the 6-pack. Additionally, they have seen an increase of 4% in overall renewal rate and 14% for 6-Play series renewals in comparison to last year at this time.


Session #2- Size Does Matter: Using Response Trends to Refine your Campaign
10:30 – 11:45 am
Who should you mail? How often should you mail? When should you mail? This session will explore how to use historical and current response rates to dictate your mail cycle and ultimately increase response. You’ll learn basic principles of how to track response as well as how to use that information effectively in your organization.

Featured case studies:
Arena Stage (Washington DC) was focused heavily on attracting new single ticket buyers and new buyers, but cycling through them quickly. After a TRG audit mid-way through the subscription campaign, aggressive new tactics were introduced to the subscription campaign including targeted, multi-wave mailings and a more entrepreneurial approach to telemarketing which resulted in subscription revenue which exceeded budget by $100,000 vs. the original projected loss of $60,000 at the beginning of work with TRG.

People’s Light and Theatre Company has substantially increased subscriptions this year without increasing their budget. They did so by following the trends and remailing appropriate groups while eliminating unresponsive trades and in-house lists from the next cycle of mail.


For questions about this workshop, please contact Melissa Cooper at (215) 399-3524 or melissac@philaculture.org

The Philadelphia Cultural List Cooperative is a program of Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.