Statement from our President & CEO on the Greater Philadelphia Cultural Alliance’s New Visual Identity

For more than five decades, the Greater Philadelphia Cultural Alliance has served as a steadfast champion for the region’s arts and culture community. The organization’s new visual identity marks a bold, forward-looking chapter, one that reflects both the continuity of our mission and a renewed commitment to the transformative power of creativity. 

The new design conveys a sense of trained focus—a deliberate, disciplined attention to the people, ideas, and institutions that define our region’s creative ecosystem—while also embodying the openness and inclusivity that drive our mission.

Adopted alongside a new strategic plan, this rebrand represents a moment of transformation for the Cultural Alliance: rethinking how we present ourselves, how we connect with our community, and how we advocate for the creative sector’s essential role in civic life. The refreshed brand embodies our belief that arts have the power to connect, heal, and strengthen our region—and serves as an open invitation for artists, organizations, and audiences to come together to help shape the future of Greater Philadelphia’s creative ecosystem.

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About the Greater Philadelphia Cultural Alliance:

Established in 1972, the Greater Philadelphia Cultural Alliance has proudly served as the region’s foremost advocate for arts and cultural for over 50 years. Our mission is to lead, strengthen and amplify the voices of a dynamic cultural community that sparks creativity, inspires people, and plays a vital role in fostering the health and wellbeing of the region. Representing a diverse cultural ecosystem—including museums, visual artists, dance companies, community art centers, musicians, historic sites, zoos, and more—the Cultural Alliance is dedicated to being a thought leader, trusted resource, and powerful advocate for the Greater Philadelphia creative sector. We are committed to driving positive change and supporting the collective vision of our community. For more information, please visit philaculture.org.