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Updated: 4 weeks 16 hours ago

Senior Director, Marketing – Lincoln Center for the Performing Arts, Inc.

June 26, 2015 - 7:59pm

The Senior Director of Marketing is responsible for overseeing the strategic planning, development and execution of Lincoln Center for the Performing Arts’ (LCPA) marketing, advertising and audience engagement initiatives. Reporting directly to the Senior Vice President, Brand and Marketing, he/she will be charged with generating revenue by increasing sales through successful marketing for the entire organization, utilizing market and donor research (via Tessitura), pricing, marketing communications and advertising as well as generating audiences for Lincoln Center’s community and television and digital programs. He/she will be responsible for creating innovative marketing strategies that will continue to build the Lincoln Center brand, leading to increased awareness, acquisition, loyalty and ticket sales among our target audiences.

Our ideal candidate possesses tremendous communication and leadership skills, with proven success in innovative and targeted campaigns across the broad spectrum of today’s marketing channels. We are looking for a ground-breaking, strategic and data-driven leader who also possesses strong creative and financial acumen. He/she should have exceptional business intellect to drive the increase of membership and loyalty of current Lincoln Center audiences as well as shape, cultivate and grow future patrons.
Specific responsibilities include:

Consumer Marketing:

Responsible for end-to-end customer marketing, including data collection and analysis,
research, customer segmentation and targeting, loyalty marketing, program development and implementation for Lincoln Center for the Performing Arts’ programmatic initiatives and new targeted audience engagement initiatives. While the primary focus is on ticket sales, the Senior Director of Marketing is also responsible for institutional marketing, contributed income related to the Friends of Lincoln Center membership program, the creation of new audience engagement programs and branding initiatives, Lincoln Center Education, promoting tours, the new Hall of Fame, venue rentals, Lincoln Center Global, catering utilizations and the discount ticketing facility.

Multi-channel Management:

The Senior Director of Marketing will oversee consumer direct marketing channels including direct mail marketing, e-mail, website, social media and online and traditional advertising channels. He/she will be responsible for seeking out innovating ways to deliver messaging across said platforms. In addition, he/she must have significant experience working in all channels and understand how to maximize the customer experience, create alignment and consistency of messaging, as well as identify revenue opportunities across all channels.

Loyalty Marketing:

The Senior Director of Marketing will oversee the membership and loyalty marketing group. This team seeks to develop relationships and loyalty strategies with our patrons through targeted promotions, programs and campaigns as well as overseeing Lincoln Center’s CRM database strategy within the Tessitura program. They are functionally responsible for all direct marketing channels across all campaigns and seek to develop relationships and incentivize loyalty with Lincoln Center patrons. This is a key area of growth at Lincoln Center and essential in maximizing ROI. In addition, he/she will be responsible for enhancing the loyalty program at LCPA, overseeing and directing acquisition and renewal campaigns.

Editorial Management:

The Director of Marketing will oversee a new Editorial Group whose goal is the development and creation of programmatic content (program notes, newsletter articles, etc.), content marketing initiatives and editorial oversight of short form video projects. In this role the Director of Marketing will oversee multichannel media distribution efforts across both earned and owned channels.

Creative Services:

The Director of Marketing oversees the Creative Services and Production/Trafficking group that creates promotional materials for our programs and institutional initiatives which includes supporting Planning and Development fundraising needs. This award winning group maintains the visual brand of Lincoln Center, as well as creating clear and relevant promotional materials.

Revenue and Budget Management:

The Director of Marketing is responsible for budget management, attaining budgeted goals, and revenue optimization, creating bottom-line impact through both revenue growth and cost efficiency.

Relationship Management:

A critical element of this role is managing multiple partnerships across the organization,
including other arts organizations at Lincoln Center, event programming, public relations, customer service, and coordinating initiatives with the Development department on membership and fundraising to maximize institutional revenue. Lincoln Center’s Marketing Department uses an outside agency for its advertising; the development and maintenance of this relationship is an integral part of the Director of Marketing’s responsibilities.

Oversight and Internal Coordination:

Responsible for strategic oversight and coordination of marketing and customer service
efforts with Technology/IT team, Digital and web development team, and ticketing functions through box offices, in the phone servicing center, and on the web.

Team:

Responsible for a team of 21 with a breadth of responsibilities.

Qualifications/Experience Required:

  • 10 years direct-to-consumer marketing, with specific experience in targeting, segmentation, and data analysis
  • Strategic thought leadership in leveraging strong customer marketing to achieve
    financial business objectives
  • Understanding of a customer-centric approach to marketing, with experience working and aligning campaigns across multiple channels
  • Editorial oversight and experience working with successful editorial/proofing systems/protocols
  • Strong understanding of technology in marketing, ticketing and the internet
  • Experience with campaign development and execution.
  • Strong partnership skills, with experience managing programs in coordination with multiple internal stakeholders
  • Experience stewarding a strong visual brand
  • Strong people leadership
  • Preferred experience in and knowledge of the arts and entertainment industries
  • MBA preferred

Submission Procedure:
Please send a cover letter (with salary requirements) and resume to:

marketingjobs@lincolncenter.org

Please list Senior Director of Marketing in subject line. Resumes without cover letters will not be considered. Internal Candidates should contact a member of the Human Resources Department directly.

Lincoln Center is an equal opportunity employer.

Projection: Netflix Will Have Bigger Audiences Than Traditional Broadcast Networks By End Of Year

June 26, 2015 - 7:54pm

“Analysts predict that if Netflix were measured as a 24-hour station by Nielsen, it would have more viewers than ABC, CBS, NBC, and Fox within the year.”

Why Are We So Eager To Turn Humanism Over To The Machines?

June 26, 2015 - 7:39pm

“We’re eager to optimise our workouts, our sleep patterns, our pregnancies, our policing tactics, our taxi services, and our airline pilots. Even the academy is intrigued. From spatial history to the neurohumanities, digital methods are the rage. Lecture halls have been targeted for disruption by massive open online courses (MOOCs). Sometimes it seems as though there’s little that can’t be explained by scientific thinking or improved upon through digital innovation. What are the humanities for at such moments, when we’re so sure of ourselves and our capacity to remake the world?”

Finally – Disney Bans Selfie Sticks

June 26, 2015 - 7:14pm

“Beginning Tuesday, “The Happiest Place on Earth” will check for selfie sticks during routine bag checks when visitors enter its grounds. The ban will extend to California’s Disney Resort, as well as the company’s parks in Paris and Hong Kong.”

Conlon Nancarrow – Music Too Complicated For Humans To Play

June 26, 2015 - 7:09pm

“Nancarrow explored the limits of the player piano with staggering imagination and persistence, diligently punching piano rolls by hand and often with the aid of a magnifying glass. He lived in obscurity and near-isolation for many years before his work was championed by prominent composers such as the Hungarian experimentalist György Ligeti, who claimed that Nancarrow was the most important composer of the late twentieth century.”

Discovery Of Long Lost Trove Of Art That Hitler Loved

June 26, 2015 - 3:17pm

“The discovery of the horses, and of several sculptures and reliefs created by another Hitler favorite, Arno Breker, stunned researchers who had long lamented their disappearance.”

The Relationship Between Music And Technology Hasn’t Always Been So Obvious

June 26, 2015 - 2:59pm

“One of the most sweeping changes wrought by audio recording and broadcasting technology was that, for the first time ever, music was no longer, by necessity, a visual as well as an aural experience. Music had always been only heard in live performance—which meant the listener was there, looking as well as hearing. (Even exceptions—Vivaldi’s female choristers singing behind a screen or Wagner’s enclosed pit orchestra or the like—were more like unusual variations of the visual context.) But with recordings and radio, the visual portion of musical performance disappeared. All one had was the sound. The technology decoupled eye and ear.”

Twerking? That’s Sooo 1800s!

June 26, 2015 - 2:25pm

“Researchers found the word, one of 500 new dictionary entries, was first used in 1820, spelt twirk, to refer to a twisting or jerking movement or twitch. The verb is believed to have emerged later in 1848 and the twerk spelling was used by 1901, the dictionary says.”

PBS Withdraws Program Over “Undue Influence” By Ben Affleck

June 26, 2015 - 2:14pm

“On Wednesday, PBS said that an investigation into the controversy showed that Mr. Affleck had exerted “improper influence” over the editorial process and that the producers of the show, Mr. Gates included, had erred by not informing the network of the actor’s “efforts to affect program content.” PBS said it would postpone the third season of the show until a fact-checker was hired and an “independent genealogist” was added to the show’s staff. PBS also will not show Mr. Affleck’s episode anymore and removed it from its online archive.”

Kennedy Center Gets An Artistic Planner (Its First)

June 26, 2015 - 2:09pm

“In the newly-created role of Senior Vice President of Artistic Planning, Robert van Leer will coordinate the programming of the arts center and its resident companies, the National Symphony Orchestra and the Washington National Opera. The managers who previously reported to the president will now report to him.”

Taylor Swift Versus The Concert Photographers – What’s Rights For The Singer Is Right For The Photographer?

June 26, 2015 - 1:56pm

“On the one hand, I know a band has to protect its image. The problem with that is that we are living in an age where everyone literally has a camera in their pocket at all times. You can’t control all the fans who are posting terrible photos that they took with their phones all over the Internet. So it makes no sense to me to try to control the professionals—the ones out there to do a job, who are there to make you look good, to make your concert seem like one they just can’t miss.”

ISIS Posts Pictures Of Destroyed Historic Sites In Palmyra

June 26, 2015 - 1:50pm

“The Islamic State, also known as ISIS or ISIL, also reported the destruction, releasing photographs online that showed fighters carrying explosives. The photos gave views of the sites before, during and after the detonation. The fate of the rest of Palmyra’s antiquities remains unclear.”

A “Golden Age” For University Presses?

June 26, 2015 - 1:21pm

“The mainstream may be getting dumber by the day, but we are living in what looks like a golden age of publishing for, of all people, the university presses.”

Plans For New Helsinki Guggenheim – Where’s The “Wow” Factor?

June 26, 2015 - 1:12pm

“It is extraordinary that a design that triumphed over 1,700 competitors should turn out to be rather ordinary. It is respectful, yet teases out no identity unique to Helsinki. Moreau Kusunoki makes nothing of the waterfront site (in contrast to the much-loved Oslo Opera House, where the alluringly warped roof dips into the sea). The design considers no new way to look at art that would make it a must-visit.”

The Difference Between Rating A Movie And Passing Critical Judgment

June 26, 2015 - 1:04pm

“So much of what passes for critical thought these days puts numbers ahead of words, as consensus trumps individuality. Who are we to argue with a score on Rotten Tomatoes or Metacritic, its main rival? (Jurassic World scored a so-so 59 per cent on Metacritic.) What you see happening are a lot of movies being critically deemed good (or good enough) but far fewer that are unassailably considered great.”

What Happens When Your Entire MFA Program Class Quits The School? USC Having Trouble Attracting Students For Next Year

June 26, 2015 - 12:55pm

“In an exclusive interview with The Times, Erica Muhl, dean of the Roski School, reveals that for the fall semester set to begin in less than two months, only one incoming student is enrolled in the studio art MFA program’s class of 2017.”

Building Collapses Under Weight Of Vinyl Record Collection

June 26, 2015 - 12:40pm

Too many vinyl records stored on the second floor of a San Diego building caused a collapse that damaged a popular thrift store. (picture here)

Berklee and Boston Conservatory Merge

June 26, 2015 - 12:27pm

“The schools said Thursday that they have agreed to explore a merger, a union they say could create a national powerhouse in performing arts education, with rich programs in music, theater, and dance. Governing boards for the two schools have approved plans to pursue the potential merger, which could occur as soon as 2016.”

Welcome To The Orgy! How The Sex Movie Got Its Groove Back

June 26, 2015 - 4:26am

“The fact that Fifty Shades of Grey is a phenomenon at all ‘just shows how mainstream it is, and it’s blasted the door wide open, saying sex is back in a big, big way. Now, sex has moved to the internet, and it’s on Girls, and that’s where people are getting it now. They’re not going to R-rated movies for titillation; you can get it on your phone. But that kind of subject matter is coming back in a big way.”

Amazon’s ‘Pay-Per-Page’ Plan Isn’t Just About Royalties – It Could Change The Way Writers Write

June 26, 2015 - 4:00am

“The retail giant’s new way of calculating payments for Kindle book loans has worrying implications for how literature is read – and how it’s written.”