Marketing & PR

Professional Development Event
Posted January 4, 2012
As a decision-maker, you are responsible for figuring out which social media your organization should use. How do you work through all the possibilities, hype, and data to decide which channels actually make sense for your organization? In this session, we’ll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, we'll cover what's actually working for nonprofits -- and the strength and weaknesses of each tool so you can develop a strategy that is best suited for your mission.
Professional Development Event
Posted December 15, 2011
Join us to learn about how the List Co-Op program can help you understand your current audience, find prospective audiences, trade mailing lists with other cultural organizations, and use best practices in data management.
Professional Development Event
Posted December 15, 2011
According to Technorati's "2011 State of the Blogosphere" report, blogging has allowed businesses to increase visibility in their industry (64%), acquire new customers (58%) and build thought leadership (54%). Join us for an engaging discussion on how PR and Marketing professionals can avoid a one-size-fits approach and instead help their clients create a unique online voice through a company blog. By the end of the evening, you'll learn how to develop meaningful content and speak to the perfect audience to drive client results.
Professional Development Event
Posted December 15, 2011
Ten years ago, your organization might not have had a website. Today a majority of Americans are online, not only when they are at their computers, but 24/7 through their smart phones. The internet is spreading even into the hardest-to-reach corners of the world. Nonprofits are using online tools to do everything from taking donations, to mapping need during disasters, to delivering programs.With the advent of social media, the internet has transformed from an informational medium to a place where people can connect and share. Four generations of potential supporters and donors are already talking and interacting via email and social media. How can your organization tap into the rapidly evolving social web and connect with people online? What tools and tactics should you use to build relationships with donors and supporters that really last?
Professional Development Event
Posted December 12, 2011
Stronger, closer, more lasting relationships. They are what everyone craves, and what makes all the difference when building a vital, thriving arts organization. This National Arts Marketing, Development and Ticketing Conference will focus on the myriad ways you can benefit from the latest technologies and synergies that others are using to gain, retain, and upgrade patrons. Along with colleagues from across North America, over the course of three full days of learning and discussion you will develop the skills and insights necessary to turn all of your patron interactions into the solid connections that create lifetime supporters. We have built many team-building workshops into the program, and have structured the tuition prices so that it will be easy for you to come as a team. Teams get the most benefit from the conference, since they return to their company with the same knowledge base, ready to roll up their collective sleeves and put the new strategies to work immediately.
Professional Development Event
Posted December 8, 2011
Presented by David Dombrosky, Principal, Dombrosky Arts Consulting
Professional Development Event
Posted December 8, 2011
The New Normal—a term we hear every day, but does it mean anything to the work of your organization?
Professional Development Event
Posted December 7, 2011
It doesn't make sense to communicate through only one channel. These days, it often makes sense to not only consider email, direct mail, and websites as potential channels, but also social networking sites, blogs, online communities, and more. Which channels make sense to communicate what kind of messages, or to encourage action? What's actually working in what situations? We'll provide a decision making structure to help you define what makes sense for you.
Professional Development Event
Posted November 15, 2011
As competition increases for leisure time activities and people's life styles become more spontaneous, building audience commitment and loyalty becomes a greater challenge for performing arts organizations and museums. We will focus on how to design, package and sell market-oriented alternatives to traditional subscriptions and memberships that build audience commitment and loyalty and we will consider the differences between marketing museums and performing arts.
Professional Development Event
Posted November 7, 2011
As 2011 winds down and preparations for the New Year begin, join the Cultural Alliance to think about the future and how forecasting can play a role in your organization. Participants will read reports about trends and potential futures and then work through several scenario planning exercises to help think creatively about the future.
Professional Development Event
Posted November 2, 2011
The Kal and Lucille Rudman Institute for Entertainment Industry Studies will host a panel discussion on Thursday, November 17th at 7 PM, in Bossone's Mitchell Auditorium. It will address music concert ticket sales, an increasingly important revenue source for artists and record labels in this age of declining recorded music purchases.
Blog Post
Posted October 28, 2011
WE’RE #1! WE’RE #1! Please excuse the excitement but this is a pretty cool deal. According to Travel and Leisure Magazine‘s America’s Favorite Cities survey 2011, Philadelphia is the best city in the nation for culture. In addition, Philadelphia was also rated as No. 3 city for “Food, Drink and Restaurants,” #1 for “Sports-Crazed” and a top-five city for shopping.
Professional Development Event
Posted October 27, 2011
Your donors want to see some results before they'll give again. And you know that producing an annual report is a nonprofit management best practice. But that doesn't mean you have to write and design a 20+ page tome. In fact, many donors say they'd prefer something much shorter, clearer, and more direct. They much rather see one of several print and online formats that we consider the new and improved nonprofit annual report.
Professional Development Event
Posted October 27, 2011
What trends will nonprofit marketers contend with in 2012? What should you be doing differently in 2012 than 2011, and what should you do the same? What will your nonprofit friends down the street or across the country focus on?
Professional Development Event
Posted October 27, 2011
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much "mission" work to do?
Professional Development Event
Posted October 27, 2011
Everyone is a publisher. Everyone is a broadcaster. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. It's called "content marketing" and it works. But it can also overwhelm you very quickly.
Blog Post
Posted October 26, 2011
The United States Postal Service is suffering a deficit that a few members of Congress are proposing to fix, in part, with an increase in postage rates to nonprofits.
Blog Post
Posted October 25, 2011
Days are colder. Nights are longer. The tomatoes are gone and the flowers are browning. It's a bittersweet time for the Pennsylvania Horticultural Society. The Pennsylvania Horticultural Society is removing a temporary garden nestled among downtown Philadelphia office buildings for good.
Blog Post
Posted October 18, 2011
Over at the Society Hill Playhouse the other night, Tom Tansey had his lines memorized. They were not many, but his role was a critical one. "This is your ticket for the show," he said, with a practiced cadence, adding quickly: "We're not quite done with you yet." Then the narrative turn: "This is your ticket for your pie, which you can get right behind me." And the denouement: "This is your ticket for your pint, which you can get in the lobby. You're welcome to bring all of it into the theater." Talk about a warm welcome! Yes, with an exceptionally hospitable concept imported from Glasgow's popular lunchtime series by the same name, theatergoers in Philadelphia this month have been enjoying with giddy gusto "A Play, a Pie and a Pint."
Professional Development Event
Posted October 13, 2011
Visit Bucks County and Oxford Communications are pleased to announce the second Social Media Breakfast Greater Philly (#SMBPhilly). At this breakfast, we will be discussing how businesses in the tourism, hospitality and retail industries can successfully leverage the phenomenon that is Daily Deals, officially known as group buying platforms. All proceeds from this event will be donated to our charity partner, Reuse Your Shoes.
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