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Looking to Increase Your Audience? Join Audience Analytics!

Join Audience Analytics by July 1st!

Audience Analytics is a strategic audience-development tool that helps arts and cultural organizations better understand and deepen their relationships with their current audiences and gain insight and access to potential new audiences. The tool is based on a community database of arts and cultural consumers compiled from participating organizations and exists in eMerge, an online tool developed by our partner on this program, TRG Arts.

Check out our new features:

1) There are two levels participation from which to choose.

The Standard Account provides:

  • access to the online eMerge system
  • analytic reports including the free demographic report, crossover report and zip penetration report
  • training sessions
  • quarterly NCOA cleanings
  • simplified list trading process with other groups (100% permission based)
  • quarterly Audience Analytics User Groups
  • the chance to upload/refresh your data twice a year.
    Cost: $75 for all Cultural Alliance members, $125 for non-members.

The Advanced Account includes everything above, plus:  

  • unlimited access to the Data Upload Wizard
  • access to advanced reports including response report or key metric report
  • a tailored workshop on direct marketing best practices with TRG Arts.
    Cost: sliding-scale fee based on your organizational budget.

2) Participation is also now open to non-members, which includes for-profit organizations. Non-members interested in participating in Audience Analytics must have the majority of their programming dedicated to arts and cultural activities. By broadening the types of organizations who participate, we hope to increase the pool of cultural consumers and increase our understanding of attendance trends.

3) New Software- TRG Data Center: Later this year eMerge will no longer be the software used for Audience Analytics, and the program will be swtiching over to  TRG’s latest software, Data Center. TRG will be moving all your data to the new system for you and we will have live and virtual trainings to get everyone acclimated with the new tool. Watch this video to learn about the features of Data Center!

The next deadline for "open enrollment" to join Audience Analytics is Jul 1, 2014. For information on how to join Audience Analytics visit or contact Britney Hines, Program Coordinator, at or (215) 399-3524