Audience Analytics Renewal
Renew or Join Audience Analytics by May 31st and get a discount on our next Capacity Interactive event this winter!
Thank you for participating in Audience Analytics! This pogram cannot be successful without the 90 participating organizations. Currently, our database has over 2.8 million arts & culture households available for trade and market analysis. It is time to renew your account so you can continue to enjoy the features of this robust community database.
Key Benefits of Audience Analytics:
Understand your audience and stakeholders
Audience Analytics lets you analyze your own lists to find out more about your audiences including demographic information, buying habits, as well their attendance at other arts and cultural organizations. It can also help you to analyze the crossover between your audiences and your donors. TRG appends demographic information to approximately 70% of the data supplied at no additional charge, which allows participating organizations to pull free demographic reports.
Improve marketing effectiveness
By better understanding where audiences are coming from and what activities they enjoy, organizations can tailor their message and target their outreach to not only engage new patrons, but get current patrons to return more often.
Trade mailing lists with other arts & cultural organizations
Audience Analytics gives you access to over 2.2 million culturally active households and simplifies the direct mail list trading process with other organizations to help you reach potential new audiences. Each organization maintains 100% control of their data through a permission-based request process.
Keep your data up-to-date with NCOA
The data in the database is run through the US Post Offices’ National Change of Address (NCOA) on a quarterly basis to ensure that you have the most current mailing address information. This reduces the number of returned pieces you receive from a mailing and keeps you compliant with new regulations regarding standard bulk mail.
New to Audience Analytics?
If your organization is not a current Audience Analytics participant, please contact Britney Hines-Boggs, Business Development Manager, at (215)-399-3524 or at britneyh@philaculture.org to get more information about joining.
Renewing & Payment
We encourage you to renew early to ensure you have the early renewal rate and earn an exclusive discount for our next Digital Marketing event with Capacity Interactive this winter.
To renew your Audience Analytics account simply complete the only registration form found above. Pricing is based on operational budget. The pricing table is Cultural Alliance Members who are renewing thier Audience Analytics accounts. These fees are different Cultural Alliance Membership dues.
| Operational Budget |
Renew before May 31, 2016 |
Renew After May 31 |
| $500,000 and below |
$200 |
$225 |
| $500,001-$1,000,000 |
$400 |
$450 |
| $1,000,001-$5,000,000 |
$650 |
$750 |
| $5,000,000+ |
$900 |
$1,125 |
If you choose not to renew early the 1st payment for Audience Analytics is due June 30th .
| Payment Plan |
Due By |
| Installment 1 |
June 30th |
| Installment 2 |
July 31st |
| Installment 3 |
September 30th |
| Installment 4 |
November 30th |
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For questions, please contact Britney Hines-Boggs, Business Development Manager at (215) 399-3524 or britneyh@philaculture.org.
Audience Analytics is supported by the Pew Charitable Trusts.
