eMerge Intermediate Training Outline

Thursday, January 21 from 1:00 - 4:00pm 

Friday, January 22 from 9:00am - 12:00pm

Overview of ways to target your list requests

• Best practice and how it’s applied in eMerge
• Demographics
• Geographics
• How to use the cross-pen and segment-pen to find the best trades

How to pull your email lists

Segment Penetration Report

Demographic Match Report

Zip Penetration Report

Interactive discussion - open sharing on types of things people are doing; common issues and solutions

Open Question & Answer
 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.