eMerge 101 Training Outline

Thursday, January 21 from 9:00am - 12:00pm

Building an order

• Review how to pull an order
• Filtering list with demographics
• Filtering list with geographic selects
• Adding phones/emails to an order

How to pull an email list

Overview of Segment Penetration Report

Overview of Demographic Match Report

Overview of Zip Penetration Report

Trades

• Why is trading useful?
• How do I find the best trades for me?
• Requesting trades
• Responding to trade requests

Setting up my account

• Setting what’s available to trade
• Segmentation

Demonstration - Building a list from eMerge

• Create a mailing list
• Walk through selecting trades and internal list
• Add geo and demo filters
• Review shopping cart
• Too few names
• Too many names
• Pulling a report

Open Question & Answer
 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.