How to Track & Understand Year-End Fundraising Success with Google Analytics

 

This live nonprofit webinar will show you step-by-step how to install and use Google Analytics to track and understand your year-end fundraising efforts.

Whether you want to wow board members with in-depth year-end fundraising statistics and donor demographics, or find ways to raise more money online, this webinar will help you. 

You’ll learn:

• What Google Analytics is
• How to setup Google Analytics
• How to use Google Analytics
• What Google Analytics reports to pay attention to
• How to set up conversion goals to track and understand donations on your website
• How to use custom campaigns to track the fundraising success of your email, social media, and other marketing initiatives

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About Simon Choy: Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Grants. Through his work, he has personally helped over a hundred develop their online presence, including getting the most out of their Google Analytics. He is also certified by Google as an online advertising expert and Google Analytics specialist. 

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.