Greater Philadelphia Cultural Alliance

Benefits of Blogging for Business

According to Technorati's "2011 State of the Blogosphere" report, blogging has allowed businesses to increase visibility in their industry (64%), acquire new customers (58%) and build thought leadership (54%). Join us for an engaging discussion on how PR and Marketing professionals can avoid a one-size-fits approach and instead help their clients create a unique online voice through a company blog. By the end of the evening, you'll learn how to develop meaningful content and speak to the perfect audience to drive client results.

Panelists include:
• Jessica Sharp, Co-owner and Principal of Maven Communications
• Allison Stadd, Editor, UWishunu (Greater Philadelphia Tourism and Marketing Corporation blog)
• Amanda Walsh, Social Media, Marketing, and Public Relations Coordinator, Furia Rubel Communications
• Moderated by, Jeffrey J. Belonger, Founder/President of www.MyPhillyAlive.com

According to Technorati's "2011 State of the Blogosphere" report, blogging has allowed businesses to increase visibility in their industry (64%), acquire new customers (58%) and build thought leadership (54%). Join us for an engaging discussion on how PR and Marketing professionals can avoid a one-size-fits approach and instead help their clients create a unique online voice through a company blog. By the end of the evening, you'll learn how to develop meaningful content and speak to the perfect audience to drive client results.