Digital Marketing Assistant (Part Time)
The Digital Marketing Coordinator will create, schedule, and maintain content for Mt. Cuba Center’s digital marketing outlets (e-news, social media, website and event listings). This will involve collaboration across departments and within the Audience Development team.
Essential Functions:
Digital Content Creation
- Assist the Marketing and Communications Manager to produce relevant and timely digital content that engages Mt. Cuba Center’s digital audiences
- Photograph events, classes, garden activities, and plants when needed
- Write engaging posts and captions in Mt. Cuba Center’s voice, and tailored to relevant social media outlets (Website, Facebook, Instagram and Twitter)
- Create and send monthly and weekly e-news
- Share press mentions, relevant news and partner projects with Mt. Cuba Center’s online audiences
- Collaborate with Mt. Cuba Center staff, volunteers, and experts to create compelling content
Coordinate Mt. Cuba Center’s Digital Presence
- Schedule social media posts and web content; keep web content up-to-date; add Mt. Cuba Center’s events and classes to local event calendars
Reporting
- Monitor social media outlets and work with Audience Development team to create quarterly reports
Support Guest and Organizational Programs related to Audience Development
- Provide knowledge and guidance to support guest and organizational initiatives related to profession
- Lead, guide, and train employees, interns, and/or volunteers performing related work
Qualifications
- High school diploma or equivalent, some college preferred
- 2 years of relevant experience preferred
- Strong writing and communication skills, with experience in writing in a variety of styles for different outlets
- Proficiency in WordPress, Microsoft Office and Social Media (Facebook, Twitter and Instagram)
- Experience with photography for social media
- Ability to learn and adapt to various software and technology programs to complete work duties
- Excellent interpersonal skills and the ability to effectively communicate with coworkers
- Self-motivated, organized, attentive to details, and able to manage time and effectively function without close supervision
- Requires moderate physical work including walking throughout Mt. Cuba Center’s gardens and grounds, standing, sitting, kneeling, and lifting up to 10 pounds
Please note this is a part time, non-exempt position.
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