Marketing Manager

Please Touch Museum is a non-profit organization, seeks a Marketing Manager, reporting to the Director, Communications is responsible for developing and executing marketing and advertising strategies in support of the overall strategic direction of the Museum. Develops tactical marketing plans for exhibitions, Museum wide events, key programmatic initiatives and tourism/hospitality efforts. Manages all digital and print advertising for the organization, including media buys, placement and creative development. Also manages the website, email marketing, PPC and search optimization efforts. Collaborate with various departments, outside partners and vendors to coordinate marketing and institutional events. Responsible for managing website content and update all digital entities. Work with internal departments on marketing needs and initiatives.

Responsibilities include but not limited to: manage annual marketing and advertising budget and plan; manage advertising buys and production of creative and copy for campaigns; monitors the effectiveness of campaigns and tracks against tickets sales; works closely with Communications Manager to ensure branding and tone is consistent across all materials; support internal earned revenue departments; develops and leads tactical plans for email marketing, social media marketing, and key programmatic initiatives that support tourism/hospitality efforts; coordinate marketing and Museum-wide events in collaboration with various departments, outside partners and vendors; manages SEO, paid search and display ads; report on impressions and value for the board; collaborates organizations to identify and implement cross-promotions; collaborate with in-house graphic designer on the creation of print and digital collateral materials; and responsible for dissemination of marketing and communication print and digital materials.

Minimum requirements: Bachelor’s degree in Marketing, Communications, or related field required; minimum of 5 years of experience in extensive marketing and promotion and advertising experience; three years of proven excellent implementation of marketing strategies; experience with metrics strong knowledge of local market; understand website context management systems; proven excellent negotiations skills; proven keen understanding of traditional and digital marketing; strategies, including media buys, placement and creative development; experience in PPC and search optimization efforts; experience in cultural attractions preferred;, analytics and reporting; experience working with vendors to coordinate marketing and institutional events; demonstrates excellent project management skills; MS office Excel, Word, Publisher, Basecamp, Google documents and analytics; demonstrates exceptional written and oral communication skills and able to multi-task projects and be flexible with the workflow.

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.