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Director of Marketing and Social MediaDirector of Marketing and Social Media Description: The Director of Marketing and Social Media leads the strategy, development, and implementation of the Barnes Foundation’s integrated advertising/marketing/social media plan to support earned and contributed revenue initiatives, retain and grow audiences, and increase brand awareness for the institution. This position reports to the Chief of Business Strategy and Analytics partners with the Director of Communications to ensure that content development plus media outreach and partnerships are consistent across all media vehicles within the overall marketing communications plan. This role also supervises two full-time staff: Marketing Manager and Social Media Coordinator and is responsible for their day-to-day work and for providing coaching, feedback, and opportunities for professional growth. This position provides guidance and leadership across a variety of institutional initiatives and strategic goals, helping to shape organizational messaging that drives revenue and/or audiences across the Barnes. Working with the Chief of Business Strategy and Analytics, this position maximizes the revenue and audience potential of the Barnes existing online initiatives and participates in the planning and execution of new initiatives. Lastly, the Director plays a key role in a newly formed Analytics function that collects, analyzes, and makes decisions based on the institution’s data. Established as an educational institution, the Barnes Foundation carries out its mission by promoting appreciation of the arts and horticultural science, through the preservation, presentation, and interpretation of the collections of Albert C. and Laura L. Barnes. Celebrated for its exceptional breadth, depth, and quality, the Barnes Foundation’s art collection includes works by some of the greatest European and American masters of impressionism, post-impressionist, and early modern art, as well as African sculpture, Pennsylvania German decorative arts, Native American textiles, metalwork, and more. The Foundation engages diverse audiences through its exceptional collections and related high-quality programs that reflect a broad range of periods and cultures and build on the founders’ innovative educational vision of transforming lives through the arts and horticulture. Responsibilities: Job Specific Competencies:
Managerial Competencies:
Skills and Knowledge: Requirements:
Competitive Benefits Include: Group health, dental and vision insurance; flexible spending accounts; short- and long-term disability and group life insurance; 403(b) with matching contributions; Employee Assistance Program; voluntary benefits; as well as paid vacation, personal time, sick time and holidays. Please include a cover letter and an updated resume with your application, along with salary expectations. The Barnes Foundation is an Equal Opportunity Employer and we’re committed to diversity and equal opportunity in our recruitment and hiring. Qualified candidates of all backgrounds are welcome and encouraged to apply for this position. Employees have rights under other laws including, but not limited to, the Family and Medical Leave Act and the Employee Polygraph Protection Act. We participate in E-Verify. |
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The Director of Marketing and Social Media leads the strategy, development, and implementation of the Barnes Foundation’s integrated advertising/marketing/social media plan to support earned and contributed revenue initiatives, retain and grow audiences, and increase brand awareness for the institution. This position reports to the Chief of Business Strategy and Analytics partners with the Director of Communications to ensure that content development plus media outreach and partnerships are consistent across all media vehicles within the overall marketing communications plan. This role also supervises two full-time staff: Marketing Manager and Social Media Coordinator and is responsible for their day-to-day work and for providing coaching, feedback, and opportunities for professional growth. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |