Social Media Specialist
The Social Media Strategist will assist the Senior Manager of Sales & Marketing in planning and developing the FLDC social media strategy in order to increase its online presence.
Reporting to the Senior Manager of Sales & Marketing, this position will be responsible for creating social media campaigns and the day-to-day management of the FLDC’s social media properties, using social media as a communications tool, adopting and implementing social media best practices across all social media channels in order to increase FLDC online presence, assist marketing and sales efforts and promote customer engagement and brand awareness.
The successful candidate will be an excellent communicator, a versatile creative writer, a team player, and will be an active participant in data collection and analyses in order to consistently improve the FLDC’s social media practices over time.
Accountable for interfacing with both internal and external customers to ensure that the message and mission of the FLDC is portrayed in an effective and God-honoring fashion. A critical understanding of the Faith and Liberty Discovery Center’s mission is paramount to ensuring all aspects of the experience resonates with guests.
Key Responsibilities
- Assist the Senior Manager of Sales and Marketing, in developing a comprehensive social media strategy to increase visibility, engagement, membership, and traffic across all Faith and Liberty Discovery Center solutions, as well as implement and manage social media programs
- Under the Senior Manager, facilitate the establishment of the social media marketing plan and editorial calendar and execution of related efforts
- Generate, in coordination with the marketing team and external vendors, content that is informative, appealing and engaging; generating, editing, publishing, and sharing content regularly (original text, images, video, HTML, etc.)
- Help plan and implement a variety of paid advertising campaigns across FLDC social media platforms
- Actively monitor, listen, and respond to inbound messages and wall posts on all FLDC social media profiles, ensuring both private and public social communications reflect brand values and messaging priorities
- Monitor trends in social media, tools, and applications, and appropriately apply that knowledge to increase the use of social media at the FLDC
- Experiment with new and alternative ways to leverage social media activities
- Define most important social media KPIs to measure the success of every social media campaign and activity
- Prepare monthly reports on social media marketing efforts
- Communicate with industry professionals and influencers to create a strong network, developing and managing social influencer programs and attending social influencer events when appropriate
- Collaborate with Sales and Marketing and FLDC content teams to incorporate relevant social media techniques into the corporate culture, sales process, products and services
- Ensure the integration of the Center’s social media function within that of the greater American Bible Society organization, ensuring that communications are in keeping with our brand positioning and strategies for each
- Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
- Assist with the production and release of organizational e-newsletters
- Design graphics and smaller marketing pieces as needed
Essential Traits and Skills/Abilities
- Fervent belief in the mission of the Faith and Liberty Discovery Center (FLDC)
- Passion for the Bible cause, its ability to impact lives, and the mission and core values of FLDC
- Interest in the Bible and the intersection of Scripture’s inspiring influence throughout American history
- Excellent verbal and written communication skills
- Team player
- Must possess excellent interpersonal, written, communication and organizational skills
- Proficient with main suite of Microsoft Office applications (Word, Excel, PowerPoint, Outlook), Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat), and social media schedulers (Hootsuite, Buffer, etc.)
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Good understanding of social media KPIs
- Familiarity with web design
- Excellent interpersonal and customer service skills
- Excellent organizational skills and attention to detail
Education and Experience:
- A bachelor’s degree in Marketing, Journalism, Communications, or similar and/or two or more years of social media experience including planning, creating and managing content geared toward various social media outlets, and using social media tools, techniques and analytics, preferably within the tourism or cultural attraction industry
- Over 2 years of experience as a Social Media Strategist or similar role
- Graphic design experience a definite plus
- Proven knowledge of current and emerging social media platforms
Working Conditions
- Office located in Philadelphia, PA
- Flexible schedule (nights, weekends) as needed
- Minimal travel required.
- Lifting up to 30 lbs. Ability to ascend and descend stairs.
- Visual Requirements: Extensive computer use.
- Hearing Requirements: Phone use, radio use and conversation in loud environments
- Generally, the position is an indoor office position with occasional out-of-office needs.
Special Requirement:
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Mission:
The Faith and Liberty Discovery Center explores the relationship between faith and liberty in America, since its founding through today, by illuminating the influence of the Bible on individuals in key historical and personal moments.
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