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Brand Engagement Manager-Social Media, Digital StrategyReporting to the Director of Marketing and Social Media, the Brand Engagement Manager serves several key roles in the Barnes’s growing marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. The Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’ brand reputation and relevance in art and education while communicating its programming to a diverse variety of audiences. The Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel's features. The Manager is a key cross-functional content liaison for Barnes’ internal constituents, including but not limited to: Advancement, Audience Engagement, Education, Curatorial, Guest and Protection Services, Design, and the Barnes Shop. The Manager plays a leadership role in the Barnes’ newly formed Brand Content Team, including leading regular meetings and reporting to senior and executive teams. Established as an educational institution, the Barnes Foundation carries out its mission by promoting appreciation of the arts and horticultural science, through the preservation, presentation, and interpretation of the collections of Albert C. and Laura L. Barnes. Celebrated for its exceptional breadth, depth, and quality, the Barnes Foundation’s art collection includes works by some of the greatest European and American masters of impressionism, post-impressionist, and early modern art, as well as African sculpture, Pennsylvania German decorative arts, Native American textiles, metalwork, and more. The Foundation engages diverse audiences through its exceptional collections and related high-quality programs that reflect a broad range of periods and cultures and build on the founders’ innovative educational vision of transforming lives through the arts and horticulture. Responsibilities: Job Specific Competencies:
Skills and Knowledge:
Competitive Benefits Include: Group health, dental and vision insurance; flexible spending accounts; short- and long-term disability and group life insurance; 403(b) with matching contributions; Employee Assistance Program; voluntary benefits; as well as paid vacation, personal time, sick time and holidays. Please include a cover letter and an updated resume with your application, along with salary expectations. The Barnes Foundation is an Equal Opportunity Employer and we’re committed to diversity and equal opportunity in our recruitment and hiring. Qualified candidates of all backgrounds are welcome and encouraged to apply for this position. Employees have rights under other laws including, but not limited to, the Family and Medical Leave Act and the Employee Polygraph Protection Act. We participate in E-Verify. |
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Reporting to the Director of Marketing and Social Media, the Brand Engagement Manager serves several key roles in the Barnes’s growing marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. |
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The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions. |