Greater Philadelphia Cultural Alliance

Appel Farm Arts & Music Center, a $3.5M non-profit arts education organization located in Elmer, NJ, seeks a creative, strategic, collaborative Marketing Manager.

Position Overview

The Marketing Manager is responsible for leading the day-to-day marketing and communications efforts while contributing to the strategic thinking around community engagement, branding, and long-term strategy for outreach and engagement. The Marketing Manager should have experience with digital and print marketing platforms, experience with public relations, and graphic design skills. This person should be an excellent writer and communicator who is able to think outside the box, with the capacity to generate excitement for and engagement with the many programs Appel Farm has to offer.

Primary Responsibilities

Contribute vision and strategic ideas for on-going growth and reach of Appel Farm.
Act as a liaison to the community promoting Appel Farm to varying groups including patrons, supporters, and community partners.
Be current with trending information in marketing strategies and best practices.
Cultivate and maintain positive relationships with patrons and supporters using traditional and innovative communication and retention techniques, including email marketing and social media.
Develop and execute engaging social media strategy and content plans that cultivate patrons and partners, increase visibility, and grow support and engagement.
Oversee coordination of publicity, photography/videography, and advertising.
Generate media exposure through general press releases, focused pitches, and other press relationships and opportunities.
Manage design, development, and production of marketing materials, including oversight of the organization website.
Strategize and implement a more effective desktop and mobile website interface.
Build and sustain strategic marketing partnerships and cross-promotions with campus partners.
Coordinate with Development Director on marketing and promotion opportunities to engage donors and supporters
Supervise and mentor interns working on a project-specific or seasonal basis.
In conjunction with the Executive Director, create and manage a marketing budget.

Qualifications of the ideal candidate

They are passionate about arts education and committed to building strong community engagement through arts and culture.
They are interested in broad-based thinking about the interdisciplinary nature of Appel Farm’s programs, including the incorporation of environmental sustainability, health and wellness, DEI, and social advocacy into arts-focused learning and engagement.
They are a collaborative, friendly individual who enjoys working with people of all ages and backgrounds and interfaces comfortably with others.
They have the ability to work independently and collaboratively, and be comfortable with complexity and ambiguity.
They have an eye for design and an energy for compelling storytelling.
They are highly organized and a strong multi-tasker.
They have an enthusiasm for communication through multiple platforms, including photo/video, visual art, audio, in-person discussion, and written word.
They have a proven ability to develop budgets and manage financial resources effectively.
They value empathy, personal growth, and possess a sense of humor.

Special Requirements

Applicant must pass a background check.
Applicant must have valid driver’s license.
Applicant must be able to lift up to 40 pounds.

Salary, Benefits, and Terms of Employment

Full-time, exempt position.
Salary is $48,000
This position will be a hybrid work arrangement with some set office hours on site and some time scheduled for remote work.
This position will be required on site on occasional weeknights, evenings, and for other specific meetings and events as mutually scheduled.
Other benefits of employment include single coverage health plan (with dental and vision), summer camp tuition, paid holidays, paid vacation.

About Appel Farm Arts & Music Center

Appel Farm was founded by Albert and Clare Appel in 1960 as a private summer arts camp for children. The Appels, both professional musicians and music educators, believed that the arts play a crucial role in developing a child’s learning skills, encouraging personal growth, and instilling a sense of community and responsibility. They believed that all children have artistic talent, thus the camp was intended to promote a supportive environment in which the individual child can learn, experience and grow in a wide variety of artistic media.

Appel Farm Arts & Music Center was incorporated in 1978 as a non-profit, charitable and educational organization with tax-exempt status, professional staff and volunteer Board of Directors. Its stated mission is to provide people of all ages, cultures and economic backgrounds with a supportive environment in which they can appreciate, study and actively participate in the visual and performing arts.

Now in its seventh decade, Appel Farm has evolved into a multidisciplinary regional arts center serving audiences, artists, and students through local, regional, national, and international programs. Our programs build on the Appels’ founding principles, providing opportunities for arts education, arts appreciation, and creative expression to more than 35,000 children and adults. We actively engage in residency and community programs throughout the South Jersey region, and operate in partnership with the Creativity CoLaboratory Charter School and Meals on Wheels of Salem County. Learn more about our many programs at http://www.appelfarm.org/programs/.

Appel Farm is an EOE, with an ongoing commitment to diversity, equity, and inclusion and creating safer spaces.