Greater Philadelphia Cultural Alliance

Marketing Director

The Director must articulate a strategic vision that aligns overarching institutional brand, audience, and marketing goals with specific objectives for membership, general admission, special exhibitions, curatorial initiatives, educational programming, private events and Museum shop sales. 

As a member of the senior leadership team, the Director will be a key voice in relation to the museum’s strategy, direction, and operation. This exciting role requires a unique combination of strategic and creative vision, visitor advocacy, revenue planning, data analysis, and leadership skills.

The Director will work across the organization with various stakeholder groups to identify target audiences and markets as well as the strategies to reach them, develop stories and content, and identify opportunities that will help Morven achieve the business objectives of the organization to increase membership and enrollment in all educational programs; to boost contributed income; to grow attendance to the Museum; and to support other revenue streams such as event rentals and retail sales.

Primary Job Responsibilities

Marketing and Social Media

  • Create and maintain a comprehensive museum marketing plan, budget, and timeline in collaboration with senior staff, board members and other stakeholders.
  • Use market research, traditional marketing techniques, social media, and other cutting-edge tools to achieve institutional objectives.
  • Develop and execute comprehensive short-term and long-term marketing plans and programs to support Morven's membership, visitor, public & educational programs, and revenue goals.
  • Oversee the consistent use of the brand across Museum outlets, including the Morven website, social media, and printed materials.
  • Establish and maintain relationships with key business, community, strategic, and cultural partners; liaise with outside organizations to develop marketing and promotional opportunities. Determine target markets and create strategies to reach them.
  • Execute exhibition and program-related marketing promotions to engage existing, targeted, and new audiences.
  • Plan and oversee advertising and promotional activities, including print, online, electronic media, and direct mail in support of initiatives.
  • Create and schedule social media content based on institutional priorities, audience engagement, and current events by working interdepartmentally to source content from museum experts.
  • Measure the results of marketing and promotional programs and take corrective action to ensure the achievement of marketing goals within designated budgets.

Public Relations

  • Seek out and cultivate media relationships; schedule interviews with media; organize and execute media events resulting in significant targeted coverage.
  • Write and distribute press releases in a timely manner and follow up with appropriate press outlets.
  • Regularly submit material to media and calendar listings.
  • Cultivate relationships with relevant media outlets to benefit the Museum.
  • Organize and execute media events, maintain media files and databases and interface with clipping/media measurement service.
  • Promptly field and direct responses to all media-related inquiries.
  • Partner with cultural, arts, tourism, convention, and hospitality service organizations.
  • Foster and maintain a network of contacts with public relations and advertising counterparts in museums and educational institutions.

Position Requirements

  • BA preferred, in marketing, communications, public relations or other related degrees.
  • Minimum of 5 years’ relevant management experience in a marketing, communications or public relations role. 
  • Experience in brand management is a plus.  
  • Exceptional communication and presentation skills (verbal and written) and ability to work with a varied group of stakeholders.
  • Experience managing website content and social media platforms for an institution, such as Facebook, Twitter/X, Instagram, YouTube, Snapchat, TikTok and tools such as Facebook ads, Later and Canva.
  • A strong understanding of cultural venue marketing practices.
  • Experience in budget creation and management, financial projections, and development of market research proposals.
  • Strong organizational ability and attention to detail.  Ability to multi-task and meet deadlines.
  • Knowledge of Salesforce, Adobe Creative Suite, InDesign and Google ads is a plus.
  • Ability to work independently and as a collaborative member of a team.
  • History and/or museum background is a plus.

 

Morven Museum & Garden

A National Historic Landmark, Morven is situated on five pristine acres in the heart of Princeton, New Jersey. The home of Richard Stockton, a signer of the Declaration of Independence and former New Jersey Governor’s Mansion, Morven showcases the rich cultural heritage of the Garden State through regular exhibitions, educational programs, and special events. 

Morven is one of the beacons of the central NJ region’s American Revolutionary sites because we are visitor ready and open year round. Morven is one of only four New Jersey sites to be designated as an “Attractor” (the highest level of readiness) for the 250th anniversary of the American Revolution by a 2020 assessment conducted under the auspices of the NJ Historical Commission and the Crossroads of the American Revolution Assn of 150 historical sites in NJ. 

The 250th anniversary is a once-in-a lifetime opportunity to draw attention to Morven and build long-term participation and support. In addition to serving as one of the leaders of New Jersey’s commemoration, Morven will also invest in strategies to follow up with 250th visitors and encourage them to continue participating in the future. The 250th will go beyond a one-time event utilizing it as a launching pad for Morven’s expansion of its audience. 

Morven is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and internships. Hiring decisions are based solely on qualifications, merit, ability, and business needs at the time. All qualified candidates are strongly encouraged to apply.

Morven Museum & Garden is seeking a Marketing Director to help ensure maximum positive visibility for Morven Museum & Garden by shaping the brand and narrative for Morven to increase the local and regional awareness of the organization.  This position works to attract and retain visitors, members, volunteers, and donors, by devising strategic museum marketing efforts through research, writing, promotions, digital and print communications, and social media engagement. The Marketing Director is a key member of the museum's senior leadership team and reports to the Executive Director.