WXPN Director of Underwriting and Business Support Partnerships
Job Responsibilities
- Develop and implement sales strategies. Serve as member of station management team. Collaborate with marketing, programming and digital teams to identify multi-media sales opportunities to align sales efforts with the station’s priorities and non-profit mission
- Hire, train, mentor and coach sales reps to improve performance and achieve sales goals. Set activity and financial goals for the department and individual staff. Effectively evaluate and monitor performance. Develop and procure sales support material. Conduct sales meetings with staff to review sales pacing, results, and forecasts
- Track sales performance, analyze sales data, and identify trends. Develop solutions to improve sales performance and capitalize on growth opportunities. Target new business and develop key accounts, manage inventory and adjust rates as necessary
- Engage in direct sales activities: identify, cultivate and solicit major contributions from potential business supporters
- Ensure adherence to all FCC, University, and station guidelines regarding copy approval, account receivables, and collections
- Other duties and responsibilities as assigned
Qualifications
- Bachelor’s degree and five years of proven hands-on demonstrative experience in sales, corporate promotion, and marketing management, or an equivalent combination of education and experience, is required.
- Excellent communication, organizational, presentation, time-management and computer skills required.
- Must be able to lead, inspire, organize, motivate and guide team members to accomplish goals while creating a sense of order and direction in a dynamic environment.
- Experience with planning and implementation or radio sales marketing will be an asset. Experience in using audience research tools such as products produced by Arbitron, Scarborough, Tapscan and others, and in presenting audience data to prospective clients required. Knowledge of Google Analytics will be helpful.
- Proficiency in using CRM tools to streamline sales processes, improve customer relations and boost team productivity preferred.
- Ability to articulate a vision and strategy for the sales team required.
- Must have effective storytelling skills
- Must own a vehicle and have a valid driver’s license for client meetings
How To Apply
Formal application for this position MUST be made through the University of Pennsylvania Online Employment System.
Only applications that include BOTH a cover letter and resume will be considered.
Deadline for Applications: June 12, 2025
No phone calls, please.
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WXPN, the public media service of the University of Pennsylvania, seeks a self-motivated professional with proven managerial experience to lead and manage our Business Support operations, selling the station’s media assets, including on-air messages, event sponsorships, and digital properties. The Director of Sales will develop and implement sales strategies and coach a high-performing sales team to achieve ambitious revenue goals. They will collaborate with marketing, programming and digital teams, track performance, analyze data to identify trends, and cultivate strong relationships with partners and sponsors to align sales efforts and maximize opportunities for growth. The Director will train, mentor and motivate sales staff to develop new business while growing and maintaining current business. They must be able to organize and focus the sales efforts within a dynamic environment.
Compensation for WXPN’s Director of Sales is based on commission versus draw.
Must include cover letter with application.
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