Greater Philadelphia Cultural Alliance

Primary Function: The Communications & Digital Content Specialist at The Pew Center for Arts & Heritage is responsible for carrying out and meeting the goals of the Center’s communications and digital media strategies through multimedia storytelling and news content across online platforms and print materials. Under the direction of the Chief Communications Officer (CCO) and in cooperation with other Center staff, the Specialist works to strengthen the ways in which the Center reaches constituents and other stakeholders with materials that effectively communicate about the organization’s grantmaking and knowledge-sharing work, its grantees, and its mission to foster a vibrant and distinctive cultural ecology in Greater Philadelphia.

The Specialist manages the Center’s principal communications outlets (website, email, social media) and coordinates and contributes to the development of content—such as artist interviews, videos, written essays, digital and print publications, and Center news. This position reviews analytics and tracks performance across online platforms and advises the CCO on ways to strengthen brand awareness, audience reach, and engagement with content. The Specialist also serves as an initial point of contact and quality control manager for constituents and outside vendors around communications-related questions and initiatives.

Job Qualifications
The successful candidate will be a creative and skilled communicator with excellent writing and editorial skills and experience developing multimedia digital content. They will have the ability to manage work independently and act as an advisor on communications and digital marketing issues, while collaborating generously with a range of colleagues. They will possess knowledge of current digital marketing tactics and trends and have a strong interest in the arts and culture sector.

Bachelor’s degree or equivalent combination of education and experience in communications, marketing, public relations, journalism, or a related field, with at least four years of experience managing the production of various elements of external communications, including websites, social media, visual assets, and other digital communications.
Excellent writing and editorial skills with the ability to present ideas both clearly and creatively. Must have strong command of the English language; knowledge of Chicago Style is a plus.
Strong understanding of relevant digital and social media platforms and strategies that engage online audiences.
Substantial experience using web content management systems and a variety of digital tools for email marketing, analytics tracking and reporting, social media, and project management, and basic abilities with photo and video editing.
Sophisticated eye for visual media, alignment with brand identity, and high attention to detail.
Ability to interact in an effective and professional manner with staff, constituents, and vendors; experience managing and working with graphic designers, website developers, and videographers is preferred.
Fluency in Microsoft Office Suite (Excel, Outlook, Word, PowerPoint); familiarity with Canva, Photoshop, or similar graphics creation tools and video editing software for shortform video creation.
Willingness and ability to attend occasional events which are after standard business hours or on weekends.

Job Responsibilities:

Online Platforms Management & Content Creation

Content Development: Participate in editorial planning and contribute creative ideas to the production of engaging and relevant content for the Center’s website, email communications, print materials, and special projects. With direction from the CCO, oversee editorial projects, including conducting research and interviews, drafting or editing articles and videos, and collaborating with internal staff, grantees, or outside vendors for photography, videography, and graphic design.
Website: Act as the main manager of the Center’s website properties, maintaining functionality, updating content, and creating and publishing new content, using an established content management system. Act as the primary contact for the Center’s outside website developers.
Social Media: Set weekly editorial calendar, create well-written and visually compelling multimedia content using tools like Canva and video editing software, and schedule content for publication across the Center’s social media platforms using Sprout Social and native platform tools. Monitor and manage audience engagement on platforms.
Email: Write, design, and distribute email newsletters and other key email communications to constituents using established email marketing tools.
Constituent & Audience Engagement: Interact with grantees, artists, and cultural practitioners to gather content materials; manage outreach and advertising of content to targeted audiences on social media platforms and Google Ads; assist with constituent database updates to segment and communicate with stakeholders.
Performance Tracking: Regularly track analytics and report on performance of website, social media, and email communications; advise on editorial and digital strategies to increase audience engagement. Assist with other media monitoring using Critical Mention to track press coverage for the purposes of content development and reporting.

Brand Management

Ensure all communications adhere to the Center’s visual and editorial style, messaging, and brand voice. Serve as a key editor, proofreader, and fact checker for materials created both in-house and by Center grantees and partners.
Collaborate with the CCO and other Center staff to implement communications and marketing strategies that strengthen the Center’s positioning and raise its regional and national profile.
Maintain the Center’s media assets, including a digital media library, basic photo and video editing, and graphics creation using tools such as Canva.
Assist in maintaining and updating materials including Center style guide, boilerplate, logos/graphic identity, and crediting guidelines.
Be proactive in staying current on relevant news in the arts and culture sector, particularly in the greater Philadelphia region, as well as emerging digital marketing tools and best practices for web and social media management.

Operations Support

Maintain project management processes through regular team communications via email, Slack, Asana, and in-person meetings.
Provide support for events communications, including preparation and distribution of invitations, event materials and multimedia presentations, and on-site support as needed.
Produce communications reports and internal memos.
Maintain communications operations in Salesforce, Campaign Monitor, and Critical Mention.
Support the CCO in the management and implementation of the Center’s communications and marketing consultation program for grantees.