Digital Marketing Manager

Primary Function: Reporting to the Director of Marketing and Brand Engagement, the Digital Marketing Manager plays a key role at the Barnes and Calder Gardens by developing and executing digital marketing strategies that balance ambitious revenue goals with mission-driven messaging in a fast-paced environment. This role emphasizes the use of digital channels, particularly email marketing, to meet the needs of current and potential audiences, deepen engagement, and drive participation and revenue.

The Digital Marketing Manager aligns content strategy, brand storytelling, design, and analytics to build awareness, grow audiences, and position the Barnes as a thought leader in art and education, while establishing Calder Gardens as a top-of-mind destination for contemporary cultural experiences. A central responsibility will be leading the evolution of the institutional email marketing program—from newsletter-focused to a more dynamic, personalized, and automated strategy—while also launching and scaling email campaigns for the Barnes and Calder Gardens that support awareness, ticket sales, memberships, and programming. The Digital Marketing Manager serves as the institutional lead for email marketing technology, bringing martech expertise—particularly with Acoustic—to manage platform functionality, integrations, segmentation, automation, and performance optimization. The role is also responsible for executing, monitoring, and measuring performance across additional digital marketing channels, including paid social, search, and display, ensuring campaigns are data-driven and continually optimized.

The successful candidate is positive and solution-oriented with a superior ability to build and maintain positive and productive cross-functional relationships.

Job Qualifications 

Education/Training/Experience:

• Bachelor’s degree in communications, marketing, design or related field and four years’ experience in a digital marketing communications field, advertising or communications agency, nonprofit or cultural marketing or similar environment OR six years related work experience for candidates without a bachelor’s degree. 
• Technical expertise and comfort managing email marketing platforms like Acoustic, with experience in audience segmentation, automation workflows, dynamic content, deliverability best practices, data integration, and performance analytics.
• High technological proficiency and proven experience with automated email systems (ex: Acoustic, Mailchimp; Marketing Cloud), Adobe creative suite, Microsoft Office, project management tools (ex . Basecamp, OneDrive); HTML and website content management systems.
• Experience with Google Search, SEO/SEM, and Google Analytics, specifically establishing, maintaining, and analyzing website audience behavior through analytics dashboards like GA4. 
• Experience in audience segmentation, automation workflows, dynamic content, deliverability best practices, data integration, and performance analytics.
• In-depth knowledge and experience with paid advertising on social media platforms)
• Strong interpersonal, written, and oral communications skills, including copywriting experience.  Background in art history, or experience writing for art/lifestyle/cultural/entertainment industries a plus.
• Ability to work occasional evenings and weekends as necessary.

Clearances:  Criminal Background-National

Physical Activities to Perform Essential Functions: To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Moving:

• Approximately 80%+ of time is spent seated while working at a desk.  
• Ability to occasionally transport up to 25 lbs. of files, equipment or supplies.  Ability to move to access files, equipment or supplies.

Vision Requirements:

• This position requires extended time on the computer.

Communication Requirements:   

• Clearly communicate in person, by phone, and by video conference.  Communicate with others in conversational and written English.

Working Conditions:

• Position operates in hybrid work setting comprised of the Barnes’ Philadelphia campus and remote work setting indicated by the employee at their documented home address.
• Position requires extended time on the computer. 

Job Responsibilities:

• In collaboration with Director of Marketing and Brand Engagement and key cross-functional stakeholders, leads the evolution of institutional email marketing strategy toward personalization and dynamic content, with the goal of increasing earned revenue and participation across key audience touchpoints (visitation, programs, membership, adult education classes, retail, etc). 
• Acts as the institutional lead for email marketing technology, bringing martech expertise to manage platform functionality, integrations and innovation that support audience growth and revenue goals.
• In close collaboration with key cross-departmental collaborators, leads the creation, distribution and measurement of all Barnes and Calder Gardens emails.
• Collaborates cross-functionally to ensure that email marketing deliverables and deadlines are met, including coordinating campaign schedules and deadlines, and incorporating a proofing and feedback process
• Maintains institutional email content calendars and marketing databases.
• Recommends, implements and measures A/B testing and data analysis strategies for email in accordance with best practices for KPI conversion and in alignment with institutional audience goals.
• In collaboration with the Brand Engagement Manager and the Barnes’s external digital advertising partner, responsible for the planning, execution, trafficking, measurement of year-round cross-channel paid social, digital marketing and advertising for collections, exhibitions, programs, and other initiatives on behalf of the Barnes and Calder Gardens
• Collaborates with Brand Engagement Manager and Strategic Research Analyst to maintain a comprehensive marketing KPIs dashboard that includes data from all marketing channels
• Performs other duties as requested.

Organization-Wide Competencies:

1. Accountability: 

a. Prepares for work assignments and meetings, 

b. Conducts thorough fact-finding, decision-making and/or follow through, 

c. Admits mistakes and errors and informs others when one is not able to meet a commitment.

2. Job Quality: 

a. Dependably demonstrates job knowledge necessary for the position,

b. Produces timely, accurate, high quality work output, 

c. Prioritizes work responsibilities effectively and produces work quantity expected for the role.

3. Service: 

a. Identifies problems and collaborate with others to devise and create effective solutions. 

b. Interacts and communicates with fellow employees in a manner that promotes a harmonious and cooperative working environment in accordance with our Core Values. 

c. Facilitates open communication and keeps an open mind about new ideas.

4. Leadership: 

a. Sets a good example for others, 

b. Demonstrates ethical decision-making and communication, 

c. Makes decisions. Uses a solution-oriented, collaborative approach.

5. Collaboration: 

a. Seeks win-win outcomes in decision-making, 

b. Shows a proactive, inclusive, helpful, and respectful attitude to colleagues, guests and others, 

c. Takes initiative to contribute to diversity, equity, inclusion, and accessibility initiatives.

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.