Digital Marketing Associate

Transforming Philadelphia through the power of film.

As the producer of the Philadelphia Film Festival and creative force behind the Film Society Center, Film Society Bourse, and Film Society East, the Philadelphia Film Society (PFS) raises awareness of film as an important art form in Philadelphia and serves as a vital piece of the city’s arts and culture community.

Reporting to the Director of Marketing and Communications, the Digital Marketing Associate plays a key role at the Philadelphia Film Society by developing and executing digital marketing strategies that drive visibility with mission-driven messaging in a fast-paced environment. This role emphasizes the use of digital channels, particularly email marketing and social media platforms, to meet the needs of current and potential audiences, deepen engagement, and drive participation and revenue.

The Digital Marketing Associate aligns content strategy, brand storytelling, design, and analytics to increase ticket sales, build awareness, grow audiences, and position the Film Society as a regional leader in film culture. A central responsibility will be leading the evolution of the institutional email marketing program, from newsletter-focused to a more dynamic, personalized, and automated strategy, while also partnering with other departments to strategize and develop email campaigns that support awareness, ticket sales, membership drives, and programming. The role is responsible for executing, monitoring, and measuring performance across all digital marketing channels, including paid social, search, and display, ensuring campaigns are data-driven and continually optimized.

The successful candidate is positive and solution-oriented with a superior ability to build and maintain positive and productive cross-functional relationships.

 

PRIMARY DUTIES AND RESPONSIBILITIES

• In collaboration with the Director of Marketing and Communications and key stakeholders, leads the evolution of institutional social media campaigns and email marketing strategy toward personalization and dynamic content, with the goal of increasing earned revenue and participation across key audience touchpoints (ticket buyers, members, donors)
• Acts as the institutional lead for email marketing technology, bringing tech expertise to manage platform functionality, integrations, and innovation that support audience growth and revenue goals
• In close collaboration with key collaborators, leads the creation, distribution, and measurement of all PFS emails
• Collaborates cross-functional to ensure that email marketing deliverables and deadlines are met, including coordinating campaign schedules and deadlines, and incorporating a proofing and feedback process
• Maintains institutional email content calendars and marketing databases
• Manages and grows the Film Society’s digital presence, including managing daily content creation, publishing, and performance tracking across all social media platforms (Instagram, Facebook, X, LinkedIn, Letterboxd)
• Creates social media content to drive ticket sales and track and report on performance analytics to inform optimization strategies
• Ensures consistent messaging and visual branding across all platforms
• In collaboration with the Director of Marketing and Communications and PFS’s external digital advertising partner, responsible for the planning, execution, trafficking, measurement of year-round cross-channel paid social, digital marketing and advertising for film festivals, programs, and other initiatives
• Maintains and updates PFS website content in collaboration with programming and ticketing teams
• Performs other duties as requested
   

ORGANIZATION-WIDE COMPETENCIES

• Accountability:
  • Prepares for work assignments and meetings
  • Conducts thorough fact-finding, decision-making and/or follow through
• Job Quality:
  • Dependably demonstrates job knowledge necessary for the position
  • Produces timely, accurate, high quality work output
  • Prioritizes work responsibilities effectively and produces work quantity expected for the role
• Service:
  • Identifies problems and collaborates with others to devise and create effective solutions
  • Interacts and communicates with fellow staff members in a manner that promotes a harmonious and cooperative working environment 
  • Facilitates open communication and keeps an open mind about new ideas
• Leadership and Collaboration:
  • Able to make decisions. Uses a solution-oriented, collaborative approach.
  • Shows a proactive, inclusive, helpful, and respectful attitude to colleagues, guests and others

 

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, or related field and three years’ experience in a digital marketing communications field, advertising or communications agency, nonprofit or cultural marketing or similar environment
• Technical expertise and comfort managing email marketing platforms with experience in audience segmentation, automation workflows, dynamic content, deliverability best practices, data integration, and performance analytics
• High technological proficiency and proven experience with automated email systems (ex: Mailchimp), Adobe Creative Suite, Google Workspace, project management tools, HTML and website content management systems
• Experience with Google Search, SEO/SEM, and Google Analytics, specifically establishing, maintaining, and analyzing website audience behavior 
• Experience in audience segmentation, automation workflows, dynamic content, deliverability best practices, data integration, and performance analytics
• Knowledge and experience with paid advertising on social media platforms
• Strong interpersonal, written, and oral communications skills, including copywriting experience. Interest in film, or experience writing for art/lifestyle/cultural/entertainment industries a plus
• Ability to work evenings and weekends as necessary

The work of the Greater Philadelphia Cultural Alliance is made possible through the generous support of committed individuals and institutions.